The Amazon Kindle Fire tablet only went on sale last month, and it looks like it could end up being one of the most popular Android tablets this year. According to a recent report by analysts, the tablet is expected to make up 50 percent of the Android tablet market next year.
Robert Cihara, an Analyst with Evercore Partners, thinks that the Amazon Kindle Fire will grab around 50 percent of the Android tablet market in 2012.
“While Amazon’s Kindle Fire has come out of the gates strong, as expected, we see Apple maintaining its competitive lead, if anything accentuated by what now looks like the only tablet to so far mount any credible iPad challenge apparently needing to do so by selling at cost; not to mention Amazon’s success may just vaporize other ‘for profit’ Android tablet OEM roadmaps (e.g., we est Amazon 50% of all Android tablets in CY12),” Cihra wrote according to Forbes’ Apple 2.0 blog. ”Meanwhile Apple goes on as the only vendor ab
Amazon’s Strategic Pricing
One of the key factors contributing to the Kindle Fire’s anticipated market dominance is its aggressive pricing strategy. Unlike many other Android tablets that are priced similarly to the iPad, the Kindle Fire is sold at a significantly lower price point. This makes it an attractive option for consumers who are looking for a budget-friendly tablet without compromising on essential features. The Kindle Fire’s affordability is expected to draw in a large number of users, particularly those who are new to the tablet market or are looking for a secondary device.
Content Ecosystem and User Experience
Another significant advantage that the Kindle Fire has over other Android tablets is its integration with Amazon’s extensive content ecosystem. Users have access to a vast library of books, movies, music, and apps through Amazon’s services. This seamless integration enhances the user experience, making the Kindle Fire not just a tablet, but a gateway to a wide range of digital content. The ease of accessing and purchasing content directly from the device is a compelling feature that sets the Kindle Fire apart from its competitors.
Moreover, Amazon’s cloud storage solutions provide users with the ability to store their content online, freeing up space on the device and ensuring that their data is backed up. This feature is particularly appealing to users who consume a lot of digital media and need ample storage space.
It will be interesting to get some actual figures from Amazon on how many actual Kindle Fire tablets they have sold. While Amazon has not released specific sales numbers, the high demand and positive reception suggest that the Kindle Fire is performing well in the market. Analysts and industry experts will be closely watching to see if the Kindle Fire can maintain its momentum and achieve the projected market share.
The Amazon Kindle Fire is poised to become a major player in the Android tablet market. Its competitive pricing, robust content ecosystem, and user-friendly features make it a strong contender against other tablets. As we move into 2012, it will be fascinating to see how the market evolves and whether the Kindle Fire can sustain its early success.
Source BGR
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