Amazon has today released a new update to their Amazon Appstore for Android, which brings with it the ability to now try before you buy Android Apps from within the Amazon app store. Amazon officially launched their app store last year available in the US only, and it was launched with around 3,800 applications both free or paid.
Innovative Test Drive Feature
One of the unique features about the appstore was the ability for users to try out and play with apps before purchase via their desktops. This feature, known as Test Drive, allowed users to interact with an app in a simulated environment, giving them a feel for the app’s functionality and user interface without committing to a purchase. From today, Amazon has now made the same technology available for Android handsets and provides the same functionality in a beta release. Release-2.6.53 adds beta support for the cloud-based Test Drive feature, and is now available to download from the Amazon Appstore.
The Test Drive feature is particularly beneficial for users who are cautious about spending money on apps that they may not end up liking or using. By offering a trial period, Amazon is enhancing user experience and satisfaction, potentially reducing the number of refund requests and negative reviews. This move also sets Amazon apart from other app stores, such as Google Play, which do not offer a similar try-before-you-buy option.
Impact on Developers and Users
For developers, the Test Drive feature can be a double-edged sword. On one hand, it provides an excellent opportunity for their apps to be tried by a larger audience, increasing the chances of conversion from trial to purchase. On the other hand, it also means that developers need to ensure their apps are polished and bug-free to make a good first impression during the trial period. Poor performance during a Test Drive could deter potential buyers and harm the app’s reputation.
Moreover, the introduction of this feature could lead to a shift in how apps are marketed and developed. Developers might focus more on creating engaging and intuitive user experiences from the get-go, knowing that users will have the chance to test their apps before buying. This could lead to higher quality apps in the Amazon Appstore, benefiting users in the long run.
For users, the Test Drive feature offers a risk-free way to explore new apps. This is especially useful for paid apps, where the cost might be a barrier to trying something new. Users can now make more informed decisions, leading to higher satisfaction with their purchases. Additionally, this feature can help users discover hidden gems that they might have overlooked otherwise.
Amazon’s decision to roll out this feature on Android handsets is a strategic move to capture a larger share of the mobile app market. With the increasing number of Android users worldwide, providing a seamless and user-friendly app purchasing experience can significantly boost Amazon’s presence in the app ecosystem.
Source: Engadget Mobile
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