Amazon has announced the details of the new program that it launched this week called Login with Amazon. The service promises to allow the over 200 million active Amazon customers to log into apps, games, and websites using a single login credential. Amazon says that the goal of the services that help reduce sign-in friction for customers and enable higher engagement and order conversions.
The idea is that Login with Amazon will allow users to have one password to access multiple websites and other content. Early adopters of Login with Amazon include Zappos and Woot. 40% of new customers to Zappos.com logged in using the new Amazon service. Login with Amazon is available at no cost to developers of apps, games, and websites to encourage customer engagement.
The service uses the OAuth 2.0 authorization framework supporting widely adopted open protocols. A SDK is available for Android and iOS developers that features code samples and more. “Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”
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