Alienware general manager Frank Azor explained in an interview with The Wall Street Journal this week that the company’s new Alienware Steam Machine will “absolutely be the least profitable system” Dell has ever sold.
Unfortunately, nothing else has been revealed about the Alienware Steam Machine, and no information on pricing or worldwide availability has been released as yet by Dell.
Alienware’s Vision for PC Gaming
Azor went on to explain: “Alienware is very optimistic about PC gaming’s future and its opportunity to extend to the TV. We have been partners with Valve since the inception of the Steam Machine over 2 years ago. Our decision to invest in developing the purpose-built Alienware Steam Machine, pairing it with incredible performance and pricing it as aggressively as possible has everything to do with how much we believe in this vision and want to see it materialize.”
This statement underscores Alienware’s commitment to revolutionizing the gaming industry by bringing high-performance PC gaming to the living room. The collaboration with Valve, the company behind the popular Steam platform, is a strategic move to tap into the growing market of gamers who prefer the comfort of their couches over traditional desk setups. By integrating Steam’s vast library of games with Alienware’s hardware expertise, the Steam Machine aims to offer a seamless and immersive gaming experience.
Challenges and Opportunities
However, the journey to bring the Alienware Steam Machine to market is not without its challenges. One of the primary hurdles is the competitive landscape of gaming consoles, dominated by giants like Sony’s PlayStation and Microsoft’s Xbox. To carve out a niche, Alienware must not only deliver superior performance but also ensure that the Steam Machine is user-friendly and accessible to a broad audience.
Another challenge is the upgradability of the system. While PC gamers are accustomed to regularly upgrading their hardware to keep up with the latest games, console gamers typically expect a more plug-and-play experience. Alienware has hinted that the Steam Machine will be upgradable, but it may not be as straightforward as traditional PCs. This could be a potential drawback for some users who are looking for a hassle-free gaming solution.
On the flip side, the Steam Machine presents a unique opportunity to bridge the gap between PC and console gaming. With features like Steam’s Big Picture mode, which optimizes the interface for TV screens, and the potential for VR integration, the Steam Machine could offer a versatile gaming platform that appeals to both hardcore and casual gamers.
As soon as anything is released by Dell regarding the hardware or specifications they have included in their new highly anticipated Alienware Steam Machine, we will keep you updated as always. For more information on the interview with Dell’s Frank Azor, jump over to The Wall Street Journal website.
Source: The Wall Street Journal : Joystiq
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