Adobe has today announced special editions of its Elements 10 and Premiere Elements 10, which are now available to purchase from Apple’s Mac App Store, priced at $79.99 each. The arrival of these special editions comes just two months after Adobe released its boxed version in stores for $99 each or $149 when both are bought together.
Unlike many of Apple’s competitors who have refused to sell their wares on the Apple Mac Store and give Apple a 30% share of each sale, Adobe is starting to embrace the Mac App Store. Adobe first arrived on the Mac App Store back in July when it started selling its Photoshop Elements 9 Editor.
Features and Benefits of Adobe Elements 10 and Premiere Elements 10
Adobe has launched the Mac App Store editions stating that they are a great addition to Apple’s iPhoto application. The $79.99 purchase price includes all the editing features of the full version in the following languages: English, German, French, and Japanese. This makes it accessible to a broader audience, ensuring that users from different regions can enjoy the software in their native language.
The Elements 10 software offers a range of powerful tools for photo and video editing. For instance, Photoshop Elements 10 includes features such as guided edits, which help users achieve professional-looking results with ease. It also offers advanced tools like layer masks and content-aware fill, which are typically found in the more expensive Adobe Creative Cloud suite.
Premiere Elements 10, on the other hand, provides robust video editing capabilities. Users can create stunning movies with features like automated video editing, motion tracking, and a variety of effects and transitions. The software also supports HD and 4K video formats, ensuring that users can work with high-quality footage.
Adobe’s Strategic Move
Adobe’s decision to sell its software on the Mac App Store is a strategic move that aligns with the growing trend of digital distribution. By making its products available on the Mac App Store, Adobe can reach a wider audience and provide a more convenient purchasing experience for Mac users. This move also signifies Adobe’s willingness to adapt to changing market dynamics and embrace new distribution channels.
Moreover, the Mac App Store provides a secure and trusted platform for users to purchase software. This can help alleviate concerns about software piracy and ensure that users are getting genuine Adobe products. Additionally, the Mac App Store’s seamless update mechanism ensures that users always have access to the latest features and improvements.
Adobe’s embrace of the Mac App Store could also pave the way for other software developers to follow suit. As more developers recognize the benefits of digital distribution, we may see an increasing number of high-quality applications becoming available on the Mac App Store.
In conclusion, Adobe’s release of special editions of Elements 10 and Premiere Elements 10 on the Mac App Store is a significant development that offers numerous benefits for both Adobe and Mac users. With powerful editing features, multi-language support, and the convenience of digital distribution, these special editions are poised to become popular choices for photo and video editing enthusiasts.
Source: Apple Insider
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