Apple’s iTunes Festival has a new name, it will now be called the Apple Music Festival and it will take place in London in September.
The 2015 Apple Music Festival will take place at the Roundhouse in London from the 19th to the 28th of September.
“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
This year’s Apple Music Festival will feature performances from One Direction, Pharrell Williams, Florence + The Machine, and Disclosure.
History and Evolution of the Festival
The Apple Music Festival, previously known as the iTunes Festival, has a rich history of bringing together some of the most iconic names in the music industry. Since its inception in 2007, the festival has hosted over 400 artists and has been attended by thousands of fans. The rebranding to Apple Music Festival in 2015 marked a new era, aligning the event more closely with Apple’s music streaming service, Apple Music. This change not only reflects the evolution of Apple’s music strategy but also enhances the festival’s global reach through live streaming on Apple Music and Beats 1 Radio.
Exclusive Features and Fan Interaction
One of the unique aspects of the Apple Music Festival is its emphasis on fan interaction. Through Apple’s Connect platform, fans can engage with their favorite artists in real-time, sharing their experiences and even getting behind-the-scenes glimpses of the performances. This level of interaction is unprecedented and adds a personal touch to the festival experience. Additionally, the festival’s partnership with Beats 1 Radio ensures that fans who cannot attend in person can still enjoy live broadcasts of the performances, making the event accessible to a global audience.
The Roundhouse in London, the venue for the 2015 festival, is a historic location known for its vibrant cultural events. This iconic venue has hosted numerous legendary performances over the years, making it a fitting choice for the Apple Music Festival. The Roundhouse’s unique architecture and acoustics provide an intimate setting that enhances the live music experience for both artists and fans.
Lineup and Performances
The 2015 lineup is a testament to the festival’s commitment to showcasing a diverse range of musical talent. One Direction, known for their massive global following, will undoubtedly draw a huge crowd. Pharrell Williams, with his eclectic style and numerous hits, promises an unforgettable performance. Florence + The Machine, with their powerful vocals and dynamic stage presence, are sure to captivate the audience. Disclosure, known for their innovative electronic music, will bring a unique energy to the festival.
In addition to these headliners, the festival often features surprise guest appearances and collaborations, adding an element of excitement and unpredictability. Previous festivals have seen surprise performances from artists like Sir Paul McCartney, Elton John, and Lady Gaga, making each night a unique experience.
You can find out details on how to get tickets for the 2015 Apple Music Festival over at Apple’s website at the link below. The festival will also be streamed on Apple’s Beats 1 Radio, which is available on Apple Music. This ensures that even those who cannot attend in person can still be part of the experience, enjoying high-quality live streams of the performances.
Source Apple
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