RIM Says They Are Not Abandoning Consumer BlackBerry Market
Earlier today we head RIM’s latest financial results, where the company had made made a loss of $125m for their last financial quarter, And RIM’s CEO Thorsten Heins said that they would be concentrating on their core market of business customers.
This led to speculation that RIM would be abandoning the consumer market for BlackBerry devices, and now RIM has confirmed that they will continue to develop blackberry devices for consumers.
RIM’s MD of global sales and regional marketing, Patrick Spence said that ”We remain committed to all of our Customers (consumer & enterprise) and are enhancing our support/solutions for enterprise” and “[our] goal is to help our enterprise customers capitalise [sic] on the opportunities presented by consumerization while minimizing risks.”
It will be interesting to see what RIM has planned and whether they are able to turn their fortunes around.