Xiaomi is often referred to as the Apple of China, and it makes sense, the company has released top notch handsets at a very affordable price.
According to a new report, Xiaomi has managed to surpass Samsung as the top smartphone vendor in China, the world’s largest smartphone maker.
Xiaomi surpassed Samsung in terms of volume for the second quarter of 2014, with an year-on-year rise of a whopping 240 percent, resulting in a 14 percent market share in the country. Canalys reports that Xiaomi managed to ship 15 million smartphones in the second quarter, rising from 4.4 million in the same quarter last year. On the other hand, Samsung shipments fell from over 15 million to 13.2 million in the second quarter of 2014.
“This is a phenomenal achievement for Xiaomi,” said Shanghai-based Canalys Research Analyst Jingwen Wang. :Undoubtedly this was helped by an anticipated, temporarily under-strength Samsung performance during the quarter. But that is only half the story – Xiaomi has also executed on its strategy to grow volume shipments. It has delivered compelling products at aggressive price points, focused chiefly on its locally relevant MIUI software features and services, backed by effectively targeted marketing. In particular, its affordable RedMi range is booming and has been the driver for growth, despite attracting less global media attention than its flagship Mi products. But it does now need to deliver LTE products in China to address growing demand for 4G services if it is to retain its momentum.”
Along with Samsung, Apple also managed to get in to the top 10 vendors listing, accounting for 20 million units and a market share of 18 percent of the overall smartphone market in China. Rest of the OEMs, including Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch.
It’s good to see Xiaomi managing to come on to the top spot. The company is slowly expanding to other international markets, with some good success in other markets. The Xiaomi Mi3 went on sale in India recently, and have received its fair share of success with the device selling out in minutes.