SimpleTech Hitachi’s new brand has designed an eco-friendly hard drive called the [re]drive, which uses a cooling heat sink constructed from bamboo.
SimpleTech is even growing its own bamboo to save on the environmental cost of transporting it to their manufacturing facility.
Innovative Design and Environmental Impact
The [re]drive stands out not only for its functionality but also for its commitment to sustainability. The use of bamboo, a rapidly renewable resource, significantly reduces the carbon footprint associated with traditional manufacturing materials like plastic and metal. Bamboo grows much faster than trees and can be harvested without causing deforestation, making it an excellent choice for eco-conscious consumers.
Moreover, SimpleTech’s initiative to grow its own bamboo further minimizes the environmental impact. By cultivating bamboo locally, the company reduces the emissions associated with transportation and ensures a steady supply of this sustainable material. This approach highlights SimpleTech’s dedication to creating products that are both innovative and environmentally responsible.
Performance and Specifications
Featuring the Turbo USB 2.0 interface, the [re]drive moves data up to 25% faster than a standard USB 2.0 connection. This enhanced speed is particularly beneficial for users who frequently transfer large files, such as high-resolution photos, videos, and extensive databases. The drive’s compact dimensions, measuring just 4.75 x 7.50 x 1.60 inches (HxWxD), make it a convenient option for both home and office use.
The [re]drive is designed to be user-friendly, with a plug-and-play setup that requires no additional software installation. This ease of use, combined with its high-speed data transfer capabilities, makes it an attractive option for a wide range of users, from tech enthusiasts to everyday consumers.
Additionally, the [re]drive’s bamboo heat sink not only contributes to its eco-friendly design but also enhances its performance. Bamboo’s natural cooling properties help dissipate heat more effectively than traditional materials, ensuring that the hard drive operates efficiently and reliably over extended periods.
This Eco-friendly hard drive is currently available on 
Market Availability and Consumer Appeal
The [re]drive is competitively priced at $84 for the 500 GB version, making it an affordable option for consumers looking to invest in sustainable technology. Its combination of eco-friendly materials, high performance, and reasonable price point makes it a compelling choice in the crowded market of external hard drives.
Consumers today are increasingly aware of the environmental impact of their purchases, and products like the [re]drive cater to this growing demand for sustainable alternatives. By choosing the [re]drive, consumers can enjoy the benefits of a high-quality hard drive while also supporting environmentally responsible practices.
In conclusion, SimpleTech’s [re]drive represents a significant step forward in the development of eco-friendly technology. Its innovative use of bamboo, combined with its high-speed performance and user-friendly design, makes it a standout product in the market. As more consumers prioritize sustainability in their purchasing decisions, products like the [re]drive are likely to become increasingly popular.
Via Unpluggd
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