Microsoft has announced a new partnership for Windows 10 in China, the company will use China’s Baidu in China rather than its own Bing service.
Baidu is very popular in China, so it makes sense for Microsoft to use the company’s services rather than trying to promote Bing in China.
Baidu has over 600 million active users in China, so you can see why Microsoft has partnered with the company for Windows 10.
Together, we will make it easy for Baidu customers to upgrade to Windows 10 and we will deliver a custom experience for customers in China, providing local browsing and search experiences. Baidu.com will become the default homepage and search for the Microsoft Edge browser in Windows 10. Baidu’s new Windows 10 distribution channel, Baidu “Windows 10 Express” will make it easy for Chinese Internet users to download an official Windows 10 experience. Additionally, Baidu will deliver Universal Windows Applications for Search, Video, Cloud and Maps for Windows 10.
Microsoft also said that they are still committed to developing Bing, but they also mentioned that they are committed to delivering ‘locally relevant experiences – like Baidu in China’.
This is not something the old Microsoft would have done, things are certainly different at Microsoft since their new CEO Satya Nadella took over.