A UK web company is looking to bring live TV streaming to Apple’s iPhone.
London based technology specialist Best Before had developed server based technology called ‘Millicent’ that will allow broadcasters to provide an edited video feed that can be watched on the iPhone.
iPhone users will be able to view live TV through its Safari browser over a Wifi network, and it may possibly work over the Edge network as well.
The company has confirmed it is in talks with major broadcasters who are interested in bringing live TV to the iPhone.
“Even two years ago the idea of broadcasting to phones would have cost millions, so we can test how far the technology has changed,” said Mark Rock, the Best Before chief executive.
“Whatever people think of the iPhone it has fundamentally changed the market because the carriers no longer assume people are happy with a walled garden of services. The time has come for a new approach.”
The Evolution of Mobile TV Streaming
The concept of streaming live TV on mobile devices has evolved significantly over the past few years. Initially, the technology required to broadcast live TV to mobile phones was prohibitively expensive and complex. However, advancements in server-based technologies, like Best Before’s ‘Millicent,’ have made it more accessible and cost-effective. This shift has opened up new possibilities for content delivery, allowing users to access live TV on-the-go.
Moreover, the iPhone’s introduction has been a game-changer in the mobile industry. Its advanced capabilities and user-friendly interface have set new standards for mobile devices. The ability to stream live TV on the iPhone is a testament to how far technology has come, making it possible for users to enjoy their favorite shows and events in real-time, regardless of their location.
Potential Impact on the Broadcasting Industry
The introduction of live TV streaming on the iPhone could have a significant impact on the broadcasting industry. Traditional broadcasters are now exploring new ways to reach their audience, and mobile streaming presents a lucrative opportunity. By partnering with technology companies like Best Before, broadcasters can expand their reach and offer more flexible viewing options to their audience.
For example, sports events, news broadcasts, and live shows could be streamed directly to iPhones, providing users with instant access to content. This could lead to increased viewer engagement and open up new revenue streams through advertisements and subscription services. Additionally, the ability to stream live TV on mobile devices could attract a younger audience, who are more inclined to consume content on their smartphones.
This sounds like a great idea, I have been using the BBC iPlayer on the iPhone for a while now and have found it very useful, but being able to watch live TV on the iPhone would be even better.
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