Last year, Taylor Swift made headlines when she announced that she would not make her music available on Apple Music. The reason behind this decision was Apple’s initial policy of not paying artists during their free trial period. This policy was met with significant backlash from artists and fans alike, who felt that it was unfair to expect musicians to provide their work for free. In response to the criticism, Apple quickly changed their stance and decided to compensate artists during the free trial period.
The Impact of Taylor Swift’s Stance
Taylor Swift’s decision to stand up against Apple had a significant impact on the music industry. It highlighted the importance of fair compensation for artists and set a precedent for how streaming services should treat musicians. Swift’s influence and popularity brought widespread attention to the issue, leading to a positive change that benefited not only her but also countless other artists.
After Apple revised their policy, Taylor Swift made her music available on Apple Music. This move was celebrated by her fans and marked a new chapter in her relationship with the streaming service. Swift’s catalog, including her critically acclaimed albums, became accessible to millions of Apple Music subscribers, further solidifying her presence in the digital music landscape.
Taylor Swift’s Collaboration with Apple Music
In addition to making her music available on Apple Music, Taylor Swift also collaborated with the company to create promotional content. One notable example is a video she shot for Apple to advertise their music streaming service. The video, which was posted on Twitter by Taylor Swift, showcases her sense of humor and relatability.
In the video, Swift is seen running on a treadmill while listening to Drake and Future’s song “Jumpman.” As she gets into the music, she becomes increasingly enthusiastic, eventually losing her balance and falling off the treadmill. The humorous clip, captioned “Based on true events,” quickly went viral, garnering millions of views and further promoting Apple Music.
Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU
— Taylor Swift (@taylorswift13) April 1, 2016
This collaboration was mutually beneficial. For Apple Music, having a superstar like Taylor Swift endorse their service added significant credibility and appeal. For Swift, it provided an opportunity to connect with her audience in a new and engaging way, while also supporting a platform that had shown a willingness to listen to and address artists’ concerns.
The video also sparked the hashtag #TAYLORvsTREADMILL, which trended on social media and encouraged fans to share their own workout mishaps and experiences. This level of engagement demonstrated the power of combining celebrity influence with social media marketing.
In conclusion, Taylor Swift’s initial decision to withhold her music from Apple Music due to their compensation policy was a bold move that ultimately led to positive changes in the industry. Her subsequent collaboration with Apple Music not only promoted the streaming service but also showcased her ability to connect with fans through humor and authenticity. This series of events underscores the significant impact that artists can have when they advocate for fair treatment and engage with their audience in creative ways.
Source Taylor Swift
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