Staples has announced that it will start selling Apple devices in the US. The company only sells Apple accessories at the moment, although that is about to change as they will be offering a full range of Apple products in the US.
Staples already sells Apple products in Canada and a number of other countries around the world, and it will shortly start to sell a number of Apple devices including Macs, Apple TV, and iPads in its US stores and online.
The news was announced on Twitter by Regis Mulot, who is Staples’ Senior Vice President of Global Human Resources. There are no details as yet on exactly when Apple devices will land in Staples stores.
Expanding Apple’s Reach in the US Market
This move by Staples is seen as a significant expansion of Apple’s retail footprint in the US. By partnering with Staples, Apple gains access to a vast network of retail locations and an established customer base that frequents Staples for its office supplies and technology needs. This partnership is expected to make Apple products more accessible to a broader audience, including small businesses and educational institutions that rely on Staples for their technology purchases.
Staples’ decision to sell Apple products is also a strategic move to enhance its own product offerings. By including popular Apple devices such as the MacBook, iPad, and Apple TV, Staples can attract more customers to its stores and online platform. This could potentially increase foot traffic and online sales, benefiting both Staples and Apple.
What Customers Can Expect
Customers can look forward to a comprehensive range of Apple products at Staples. This includes the latest MacBook models, which are known for their sleek design and powerful performance. The iPad, a versatile tablet that caters to both personal and professional use, will also be available. Additionally, Apple TV, which offers a wide range of streaming services and apps, will be part of the product lineup.
Staples is expected to provide the same level of customer service and support for Apple products as it does for its other offerings. This includes assistance with product selection, setup, and troubleshooting. Staples’ knowledgeable staff will be trained to help customers make informed decisions about which Apple products best meet their needs.
Moreover, Staples’ online platform will offer the convenience of purchasing Apple products from the comfort of home. Customers can browse the full range of Apple devices, read reviews, and make purchases with just a few clicks. Staples’ online store will also feature detailed product descriptions and specifications to help customers choose the right device.
The news was announced on Twitter by Regis Mulot, who is Staples’ Senior Vice President of Global Human Resources. There are no details as yet on exactly when Apple devices will land in Staples stores.
Source The Next Web
In conclusion, Staples’ decision to sell Apple products in the US is a win-win for both companies and their customers. Apple gains a new retail partner with a strong presence in the US market, while Staples enhances its product offerings and attracts more customers. Consumers benefit from increased accessibility to Apple products and the convenience of purchasing them from a trusted retailer. As the partnership unfolds, it will be interesting to see how it impacts the retail landscape and the technology market in the US.
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