Samsung was previously the top smartphone vendor in India, although according to a recent report, Micromax has taken the top spot from the South Korea based smartphone maker.
Canalys Analyst Rushabh Doshi said, ‘Canalys believes catering to local market preferences will become increasingly important. Micromax has been quicker than its competitors to improve the appeal of devices, for example, by including a wide variety of local languages on its Unite phones. Lava, another domestic vendor, has launched devices that cater to the preference for greater battery life – in this case a couple of days. But vital to success is selling these handsets at low price points to appeal to the bulging mid-level income market in India.’
Samsung has seen stronger competition from a number of companies which has seen the company’s profits reduced, particularly from smartphones.
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