India is one of the biggest markets in the world when it comes to smartphones and tablets. In a recent report from IDC, India has seen a strong growth in the tablet market in the third quarter of 2014. The region saw a strong quarter-on-quarter growth of 10 percent.
As far as the vendors are concerned, Samsung continues to lead the tablet market with a 22.2 percent market share followed by Micromax with a 10.9 percent market share. Apple is lagging behind in the region with a 6.7 percent market share.
“The initial phase of impulsive buying seems to have faded, as the consumers are more aware of the use case of tablets now. Therefore the current size of the market looks more realistic and stable,” says Tanvi Mann, Market Analyst, IDC India
“Due to continuous onslaught from the “Phablets” (which IDC defines as 5.5 inches -6.99 inches screen size smartphones), small screen tablets are taking a hit and there is more uptake on tablets which are screen sized between 8-9 inches. This has however led to an overall improvement of the average selling price for the category,” saysKiran Kumar, Research Manager, Client Devices IDC India
There are still plethora of other manufacturers in the region, with the “Other” section totalling almost 41.4 percent share. As far as the operating system is concerned, Android continues to dominate the market, with sub-$200 Windows tablet slowly gaining popularity in the region.
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