Earlier today, we informed you that News Corp’s The Daily iPad-only publication might be delayed until next year. Now, it seems that Sir Richard Branson intends to launch his new digital publication this week. He has already launched a blog for the digital-only magazine called ‘Project’.
As you can see in the photo below, the Project iPad magazine from Richard Branson and Virgin Digital Publishing is shown as available from the App Store. There is even a link to iTunes, although nothing exists at the link as yet.
Virgin Digital Publishing had the following to say about the new publication, which is expected to go on sale at the iTunes store this week:
‘Project is what we like to think of as a ‘living magazine’ – evolving and updating throughout the month and taking advantage of the iPad’s capabilities to deliver a really innovative reader experience. Unlike a regular magazine, you won’t just read Project once and then forget about it. The idea is that Project will be something that readers treat as a daily destination, offering breaking news, reader polls, and blogs.’
Innovative Features of Project
The concept of a ‘living magazine’ is quite revolutionary. Traditional magazines are static, with content that remains unchanged until the next issue is published. However, Project aims to leverage the dynamic capabilities of the iPad to offer a continuously evolving reading experience. This means that readers can expect fresh content on a daily basis, making it a go-to source for the latest news and trends.
One of the standout features of Project is its interactive elements. Readers will be able to participate in polls, leave comments, and even contribute to blogs. This level of interactivity is designed to create a community around the magazine, making it more than just a passive reading experience. For example, a reader interested in technology could participate in a poll about the latest gadgets, read expert opinions, and then share their own thoughts in the comments section.
The Future of Digital Publishing
The launch of Project marks a significant milestone in the evolution of digital publishing. With the increasing popularity of tablets like the iPad, publishers are exploring new ways to engage readers. Digital magazines offer several advantages over their print counterparts, including the ability to incorporate multimedia elements such as videos, animations, and interactive graphics.
Moreover, digital publications can be updated in real-time, ensuring that readers always have access to the most current information. This is particularly valuable in fast-paced industries like technology, finance, and entertainment, where staying up-to-date is crucial. For instance, a digital magazine covering financial markets could provide real-time stock updates, expert analysis, and breaking news, all within the same platform.
Virgin Digital Publishing’s approach with Project is a clear indication of where the industry is headed. By focusing on interactivity and continuous updates, they are setting a new standard for what readers can expect from digital magazines. This could potentially lead to a shift in how other publishers approach their digital offerings, pushing the entire industry towards more innovative and engaging content.
The imminent launch of Richard Branson’s Project iPad magazine is an exciting development in the world of digital publishing. With its unique approach to content delivery and reader engagement, Project has the potential to redefine what a magazine can be in the digital age. As we await its release, it will be interesting to see how this ‘living magazine’ concept is received by readers and how it influences the future of digital publications.
via Paid Content
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.