Sony is still all in with the PS3, despite some recent setbacks and the rumor cycle going at full speed regarding its successor. “PS3, in its sixth year, I think it still has a long life. And here we’re not in the stage where we are losing money in the hardware any more,” Sony CFO Masaru Kato told shareholders. “So again, there are discussions about the next platform, I cannot dwell on that at all at the moment. But in any case, we have a lot of business in PS3.”
“Now one thing clear for us that in terms of profitability, we have to do a better job in promoting the PlayStation Vita mobile product,” Kato said. “How do we do that? Well, gaming business software is the name of the game. So as a fundamental measure, we are putting all – a lot of resources, not just first party, but also asking third parties to put out more attractive software.”
PS3’s Continued Relevance
The PlayStation 3, despite being in its sixth year, continues to hold a significant place in Sony’s gaming ecosystem. The console has seen numerous successful game releases, including critically acclaimed titles like “The Last of Us,” “Uncharted 3: Drake’s Deception,” and “Gran Turismo 6.” These games have not only kept the PS3 relevant but have also contributed to a loyal fan base that continues to support the platform. Additionally, the PS3’s ability to serve as a multimedia hub, offering services like Netflix, Hulu, and Blu-ray playback, has made it a versatile device for entertainment beyond gaming.
Sony’s strategy to keep the PS3 alive involves not just maintaining its current library but also ensuring that new and exciting titles continue to be developed. This approach helps in retaining existing users while attracting new ones who may be looking for a cost-effective gaming solution. Moreover, the PS3’s affordability compared to newer consoles makes it an attractive option for budget-conscious gamers.
Challenges and Opportunities for the PlayStation Vita
The PlayStation Vita, on the other hand, faces a different set of challenges. Despite its advanced hardware and impressive capabilities, the Vita has struggled to gain the same level of traction as its console counterparts. One of the primary issues has been the lack of a robust game library that appeals to a wide audience. While there are standout titles like “Persona 4 Golden” and “Uncharted: Golden Abyss,” the overall selection has not been enough to drive significant sales.
Sony recognizes this issue and is actively working to address it. By collaborating with third-party developers, the company aims to expand the Vita’s game library and offer more diverse and engaging content. This strategy is crucial for attracting new users and retaining existing ones who may be looking for fresh experiences.
Marketing also plays a vital role in the Vita’s future success. Effective marketing campaigns can highlight the unique features of the Vita, such as its remote play capabilities with the PS4, its high-resolution OLED screen, and its extensive indie game library. A well-executed marketing strategy can help change public perception and generate renewed interest in the handheld console.
Another potential avenue for boosting Vita sales is a price cut. Making the device more affordable could lower the barrier to entry for potential buyers, especially those who are on the fence about investing in a portable gaming system. A price reduction, combined with a stronger game library and better marketing, could significantly improve the Vita’s market performance.
In conclusion, while the PS3 continues to be a strong performer for Sony, the PlayStation Vita requires more focused efforts to realize its full potential. By addressing the challenges head-on and leveraging opportunities for growth, Sony can ensure that both platforms contribute positively to its overall gaming business.
Source Games Industry International
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