Porsche has announced that it has extended its Porsche Passport monthly subscription service in North America. The service now covers Las Vegas, Phoenix, San Diego, and Toronto. The service will continue to operate in Atlanta where it launched.
Expansion of Porsche Drive Premium Car Rental Service
The Porsche Drive premium car rental service is also expanding. Porsche says that its Atlanta project will be taken over by two dealers in Atlanta from now on. This expansion signifies Porsche’s commitment to providing flexible and luxurious driving experiences to a broader audience. The Porsche Passport service offers up to 20 models to choose from and will swap the cars for users whenever they want, providing unparalleled flexibility and convenience.
The service is very expensive, costing $2,100 monthly for access to five models with an Accelerate program offering access to seven models, including the iconic 911 for $3,100 monthly. Despite the high cost, the service has proven to be popular among car enthusiasts and those seeking a premium driving experience without the long-term commitment of ownership. Porsche says that the Atlanta pilot racked up over 1 million miles driven and over 80% of the customers were new to Porsche.
Benefits and Features of Porsche Passport
The Porsche Passport service offers several benefits that make it an attractive option for luxury car enthusiasts. One of the key features is the ability to switch between different Porsche models based on the user’s preference and needs. This means that a user can drive a sporty 911 for a weekend getaway and switch to a more spacious Cayenne for a family trip, all within the same subscription plan.
Additionally, the service includes insurance, maintenance, and roadside assistance, which adds to the convenience and peace of mind for the users. This all-inclusive approach ensures that subscribers can enjoy their driving experience without worrying about the usual hassles associated with car ownership.
The subscription model also appeals to those who value flexibility and do not want to be tied down by long-term commitments. With the ability to cancel or pause the subscription with minimal notice, users can adapt their car usage to their lifestyle changes.
Porsche’s decision to expand the service to new cities like Las Vegas, Phoenix, San Diego, and Toronto indicates a growing demand for such flexible and premium car rental services. These cities are known for their vibrant lifestyles and affluent populations, making them ideal markets for Porsche’s innovative subscription service.
Moreover, the success of the Atlanta pilot program, with over 1 million miles driven and a significant percentage of new customers, highlights the potential for growth in other regions. This success also underscores the appeal of the Porsche brand and its ability to attract new customers through innovative service offerings.
The expansion of the Porsche Passport and Porsche Drive services represents a significant step in the evolution of car rental and subscription models. By offering a flexible, convenient, and premium driving experience, Porsche is setting a new standard in the automotive industry. As the service continues to grow and expand into new markets, it will be interesting to see how other luxury car manufacturers respond and whether similar subscription models become more widespread.
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