OnePlus is already available in a few global markets, including India and China, and is set to launch in another market – Australia.
The handset is set to launch later this month, but it will be a soft launch and will be up for sales on a trial basis.
Soft Launch Strategy
The company’s CEO Carl Pei also said that a team will visit Melbourne and Sydney in September to talk about customer feedback. This approach is part of OnePlus’s strategy to ensure that they understand the unique needs and preferences of Australian consumers before a full-scale launch. By engaging directly with customers, OnePlus aims to gather valuable insights that can help them fine-tune their products and services to better suit the Australian market.
The company announced,
The good news is that we’re finally taking steps to enter Australia, and we’d like to enlist your help. Later this month, we’re bringing the OnePlus 5 to Australia through a soft launch program. The goal will be to test our product and supply chain, and we’ll be opening up a limited trial run for sales.
OnePlus 5 Specifications
The handset comes with top-of-the-line specifications on board, featuring a 5.5-inch 1080p display, a Snapdragon 835 processor with a whopping 6GB of RAM and 64GB of internal storage. This combination ensures that the device can handle multitasking and high-performance applications with ease.
Other features include a 16MP rear camera for high-quality photos and videos, and a 16MP front-facing camera, making it ideal for selfies and video calls. The camera setup is designed to offer excellent performance in various lighting conditions, thanks to advanced features like phase detection autofocus and electronic image stabilization.
The OnePlus 5 also boasts a 3,300 mAh battery, which supports fast charging technology. This means users can get a significant amount of battery life with just a short charging session, making it convenient for those who are always on the go. Additionally, the device runs on Android 7.1.1 Nougat, providing a smooth and user-friendly experience with access to the latest features and security updates.
Market Potential and Challenges
Entering the Australian market presents both opportunities and challenges for OnePlus. Australia has a high smartphone penetration rate, and consumers are known for their preference for high-quality, feature-rich devices. This aligns well with OnePlus’s product offerings, which are known for their premium build quality and competitive pricing.
However, the Australian market is also highly competitive, with established brands like Apple, Samsung, and Huawei holding significant market shares. OnePlus will need to differentiate itself through unique selling points such as superior customer service, innovative features, and aggressive pricing strategies.
Customer Engagement and Future Plans
OnePlus’s decision to conduct a soft launch and gather customer feedback is a testament to their commitment to customer satisfaction. By understanding the specific needs and preferences of Australian consumers, OnePlus can make informed decisions about future product launches and marketing strategies.
The company’s proactive approach in engaging with customers in Melbourne and Sydney indicates that they are serious about establishing a strong presence in Australia. This could potentially lead to the introduction of more OnePlus products in the future, including accessories and other smart devices.
In conclusion, OnePlus’s entry into the Australian market is a significant step in their global expansion strategy. With a focus on customer feedback and a strong product offering, the company is well-positioned to make a positive impact in Australia. The success of the OnePlus 5’s soft launch will likely pave the way for future growth and innovation in this new market.
Source: GSMArena
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