Nokia recently announced their first Windows Phone smartphone for the US, the Nokia Lumia 710, and they are expected to unveil a number of Windows Phone handsets at CES 2012 in January, which may include the rumored Nokia Lumia 900.
The Nokia Lumia 800 launched in Europe last month, and Nokia hasn’t yet provided any details on when the device will launch in the US, but now it would appear that Nokia will launch the Lumia 800 in the US shortly, probably at CES in January.
The Lumia 800 has now appeared at the FCC, and it could be headed to US mobile carrier AT&T. Nokia could also possibly launch an LTE version of the Lumia 800 as well as other devices as the company has previously said we will see their first LTE Windows Phone devices in 2012. Have a look at our Nokia Lumia 800 review to see what we thought of Nokia’s first Windows Phone device.
Expanding the Lumia Lineup
Nokia’s strategy to expand its Lumia lineup is a clear indication of its commitment to the Windows Phone platform. The Lumia 710, which is aimed at the mid-range market, offers a more affordable option for consumers who want to experience the Windows Phone ecosystem. The rumored Lumia 900, on the other hand, is expected to be a high-end device with advanced features that could compete with other flagship smartphones in the market.
The Lumia 800, which has already seen success in Europe, is a critical part of this strategy. Its sleek design, vibrant display, and robust performance have garnered positive reviews, making it a strong contender in the US market. The potential launch of an LTE version of the Lumia 800 could further enhance its appeal, offering faster data speeds and improved connectivity for users.
Impact on the US Smartphone Market
The introduction of Nokia’s Lumia devices in the US could have a significant impact on the smartphone market. With the backing of Microsoft and the unique features of the Windows Phone platform, Nokia’s Lumia series offers a distinct alternative to the dominant Android and iOS devices. Features like the Live Tiles interface, seamless integration with Microsoft services, and the growing app ecosystem make Windows Phone an attractive option for many users.
Moreover, Nokia’s partnership with major US carriers like AT&T could help boost the visibility and adoption of Lumia devices. Carrier support is crucial for the success of any smartphone, and having a strong partner like AT&T could provide the necessary marketing and distribution channels to reach a wider audience.
In addition to the hardware, Nokia’s focus on software updates and customer support will be essential in building a loyal user base. Regular updates to the Windows Phone platform, along with Nokia’s own enhancements and exclusive apps, can help keep the Lumia devices competitive and relevant in the fast-paced smartphone market.
Overall, Nokia’s aggressive push into the US market with its Lumia series is a bold move that could reshape the competitive landscape. By offering a range of devices that cater to different segments of the market, from the budget-conscious Lumia 710 to the high-end Lumia 900, Nokia is positioning itself to capture a significant share of the smartphone market.
Source Ubergizmo
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