Nokia recently announced their new partnership with Microsoft and Windows Phone 7, but it seems that not all manufacturers intend to produce Windows Phone 7 devices.
One of those is Motorola, who make a wide range of Android devices, and the company has confirmed that they will not be producing Windows Phone 7 smartphones.
Motorola’s Christy Wyatt recently explained why the company has no plans to use Microsoft’s new Windows Phone 7 platform.
“I don’t envision us using Microsoft. I would never say never but it’s not something we’re entertaining now,”
“We would like an opportunity to create unique value and we don’t feel we could with a closed platform,”
Motorola’s Commitment to Android
Motorola has done exceptionally well with Google’s Android OS, and produces some of the most popular Android devices available at the moment. The company’s commitment to Android is evident in their extensive lineup of smartphones, tablets, and other smart devices. For instance, the Motorola Moto G series has been particularly successful, offering a balance of performance and affordability that appeals to a wide range of consumers. Additionally, the Motorola Edge series has garnered attention for its high-end features and sleek design.
Motorola’s decision to stick with Android is also influenced by the flexibility and customization options that the platform offers. Android’s open-source nature allows manufacturers to tailor the software to better fit their hardware, creating a more cohesive and optimized user experience. This level of customization is something that a closed platform like Windows Phone 7 simply cannot offer.
Why Not Windows Phone 7?
The decision to avoid Windows Phone 7 is not just about platform preference; it’s also about market strategy. Windows Phone 7, despite its innovative features and user-friendly interface, has struggled to gain a significant market share compared to Android and iOS. For a company like Motorola, which has already established a strong foothold in the Android ecosystem, switching to a less popular platform could be a risky move.
Moreover, the app ecosystem for Windows Phone 7 is not as robust as that of Android. With millions of apps available on the Google Play Store, Android users have a plethora of options for customization, productivity, and entertainment. This extensive app availability is a significant selling point for Android devices, making it less appealing for manufacturers to switch to a platform with a more limited app selection.
Motorola’s focus on Android also aligns with their broader strategy of integrating advanced technologies into their devices. Features like Moto Actions, which allow users to perform tasks with simple gestures, and Moto Display, which provides quick access to notifications, are examples of how Motorola leverages Android’s flexibility to enhance user experience.
In summary, Motorola’s decision to stick with Android and not venture into Windows Phone 7 territory is a calculated one. The company has found success with Android and sees no compelling reason to switch to a closed platform that offers less flexibility and a smaller app ecosystem. For consumers, this means that Motorola will continue to innovate within the Android space, offering devices that are both feature-rich and user-friendly.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
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