Nike Adapt BB sneaker works with your smartphone (Video)

Now, Nike has found its most advanced fit solution to date: Nike Adapt, a platform that creates a truly custom fit by combining an advanced power-lacing system, an app, and continually updated firmware, featured in the new Nike Adapt BB basketball shoe.

“We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” says Eric Avar, Nike VP Creative Director of Innovation. “During a normal basketball game, the athlete’s foot changes, and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”

The Nike Adapt BB is designed to address the dynamic needs of basketball players. The power lacing system can be adjusted via the smartphone app, allowing players to fine-tune the fit of their shoes in real-time. This is particularly useful during intense moments in a game when quick adjustments can make a significant difference in performance.

Moreover, the app provides a user-friendly interface where athletes can save their preferred settings, monitor battery life, and receive firmware updates that enhance the shoe’s functionality over time. This ensures that the Nike Adapt BB remains at the cutting edge of sports technology.

The Nike Adapt BB is not just a technological marvel; it is also a testament to Nike’s commitment to innovation and athlete performance. The shoe’s ability to adapt to the wearer’s foot in real-time can help prevent injuries, improve comfort, and enhance overall performance on the court.

For example, during a high-stakes game, a player might need to tighten their shoes for better support during a sprint or loosen them during a timeout to allow for better blood flow. The Nike Adapt BB makes these adjustments possible with just a few taps on a smartphone, providing a level of convenience and customization that was previously unimaginable.

Looking ahead, the technology behind the Nike Adapt BB could be applied to other sports and even everyday footwear. Imagine running shoes that adjust to your foot’s needs during a marathon or casual shoes that provide optimal comfort throughout the day. The possibilities are endless, and Nike is at the forefront of this exciting evolution in footwear technology.