The last Nokia X launched back in 2014 and now it looks like HMD Global will be launching a new smartphone under the same name.
According to a recent report, the handset will be launching in China on the 27th of April, and the device will come with Google’s Android OS. This marks a significant shift from the previous Nokia X, which ran on a forked version of Android designed to mimic the Windows Phone interface.
Expected Specifications and Features
There are not many details known about the device as yet, but it is rumored to either come with a Qualcomm Snapdragon or a MediaTek processor. These processors are known for their efficiency and performance, making them popular choices for mid-range smartphones. The handset will apparently either come with 4GB or 6GB of RAM, which should provide ample multitasking capabilities for most users.
The device is also expected to come with the latest version of Google’s Android OS, Android Oreo. Android Oreo brings several enhancements over its predecessors, including improved battery life, faster boot times, and a more refined notification system. Additionally, features like Picture-in-Picture mode and Autofill for passwords will enhance the overall user experience.
Market Position and Potential Impact
The device will apparently be a mid-range handset rather than a high-end device. This positioning is crucial as it allows Nokia to target a broader audience, particularly in emerging markets where cost is a significant factor. Mid-range smartphones often offer a balanced mix of performance, features, and affordability, making them attractive to a wide range of consumers.
The new Nokia X could potentially compete with other popular mid-range devices from brands like Xiaomi, Oppo, and Vivo, which have a strong presence in the Chinese market. By offering a device with competitive specifications and the trusted Nokia brand name, HMD Global could capture a significant share of the market.
Unfortunately, those are the only details we have about the handset so far. As soon as we get some more details about the handset, we will let you guys know. The anticipation surrounding the new Nokia X is palpable, and it will be interesting to see how it performs in the market once it is officially launched.
Source IT Home, NokiaMob, Phone Arena
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