We have been hearing rumors about two new Google Nexus phones for some time, the handsets are code named Sailfish and Marlin and now it would appear that they may launch under a different brand than the Nexus brand.
According to a recent report by Android Police, Google will be ditching the Nexus brand for their smartphones and instead will be naming the handsets under the Pixel brand.
New Branding Strategy
The 5 inch Sailfish handset will apparently launch as the Pixel and the 5.5 inch Marlin handset will apparently launch as the Pixel XL. This shift in branding marks a significant change in Google’s strategy for its mobile devices. The Nexus brand has been synonymous with Google’s vision of a pure Android experience, offering devices that run a stock version of Android without any manufacturer or carrier modifications. By moving to the Pixel brand, Google seems to be positioning these new smartphones as part of a broader ecosystem of high-end devices.
Google uses its Pixel brand for its high-end Chromebooks and tablets, so this would be the first time that the company has decided to use the brand for its new smartphones. The Pixel brand is known for its premium build quality, top-notch performance, and seamless integration with Google’s services. By aligning its smartphones with the Pixel brand, Google is likely aiming to create a more cohesive and premium product lineup.
Expected Features and Specifications
We are expecting these two new smartphones to launch soon, and they will come with Android 7.0 Nougat. The new operating system brings a host of new features, including improved multitasking, enhanced notifications, and better battery life through the Doze mode. Additionally, Android 7.0 Nougat supports Google’s Daydream VR platform, which could indicate that the new Pixel phones will be optimized for virtual reality experiences.
The Pixel and Pixel XL are rumored to feature high-resolution displays, powerful processors, and advanced camera systems. The 5-inch Pixel is expected to have a Full HD display, while the 5.5-inch Pixel XL may come with a Quad HD display. Both devices are likely to be powered by Qualcomm’s latest Snapdragon processors, ensuring smooth performance and efficient power management.
In terms of design, the Pixel phones are expected to have a premium build with a combination of metal and glass materials. Leaked images and renders suggest that the devices will have a sleek and modern look, with minimal bezels and a fingerprint sensor on the back. The cameras on the Pixel phones are also anticipated to be top-notch, with features like optical image stabilization, phase detection autofocus, and advanced image processing algorithms.
Integration with Google Services
One of the key advantages of the Pixel phones will be their deep integration with Google’s services. The devices are expected to come with Google Assistant, the company’s AI-powered virtual assistant, built-in. Google Assistant offers a more conversational and context-aware experience compared to its predecessor, Google Now. It can help users with a wide range of tasks, from setting reminders and sending messages to providing directions and answering questions.
The Pixel phones are also likely to come with unlimited cloud storage for photos and videos through Google Photos. This would be a significant selling point for users who take a lot of pictures and videos, as they wouldn’t have to worry about running out of storage space on their devices.
As soon as we get some more details on the launch date, we will let you guys know. The transition from Nexus to Pixel represents a new chapter in Google’s hardware journey, and it will be interesting to see how these new devices are received by consumers and critics alike.
Source Android Police
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