Motorola launched its range of smartphones in China back in January and now the company, which is owned by Lenovo, has launched its Moto Maker customization service in China.
Moto Maker allows you to customize the design of Motorola’s smartphones and you can choose from a range of colors, back cases, materials and more.
Customization Options with Moto Maker
Moto Maker is a unique service that provides users with the ability to personalize their smartphones to reflect their individual tastes and preferences. The customization options are extensive, allowing users to select from a variety of colors for the phone’s exterior, different materials for the back case such as wood, leather, or plastic, and even the color of the phone’s accents. This level of customization ensures that each device is unique and tailored to the user’s style.
For instance, users can choose a bamboo back cover for a natural and eco-friendly look or opt for a sleek leather finish for a more premium feel. Additionally, Moto Maker offers the option to engrave a personal message or name on the back of the phone, adding a personal touch that makes the device truly one-of-a-kind.
“China has more smartphones than any other country on Earth. We think it would be great if people there could choose phones that stand out from the crowd,” Lenovo said in a statement.
Expanding the Product Line in China
As well as launching Moto Maker in China, the company also added more devices to its online store and is now offering the Moto X, the Moto G, and the Moto X Pro to its customers in China. This expansion is a strategic move to cater to the diverse needs of the Chinese market, which is known for its high demand for smartphones.
The Moto X is known for its high-end features and customizable options, making it a popular choice for those who want a premium smartphone experience. The Moto G, on the other hand, is a more budget-friendly option that still offers a great user experience with its reliable performance and solid build quality. The Moto X Pro is designed for users who need a larger screen and more powerful specifications, making it ideal for gaming and multimedia consumption.
By offering a range of devices, Motorola is able to appeal to a wide audience in China, from budget-conscious consumers to those looking for high-end features and customization options. This approach not only helps to increase the company’s market share but also strengthens its brand presence in one of the world’s largest smartphone markets.
Moreover, the introduction of Moto Maker in China aligns with Lenovo’s broader strategy to leverage Motorola’s brand and technology to capture a larger share of the global smartphone market. By providing Chinese consumers with the ability to customize their devices, Lenovo is tapping into the growing trend of personalization and differentiation in the tech industry.
The launch of Moto Maker in China, along with the addition of new devices to the online store, marks a significant step for Motorola and Lenovo in expanding their footprint in the Chinese market. With the ability to customize their smartphones, Chinese consumers now have more options to express their individuality and stand out from the crowd. This move not only enhances the appeal of Motorola’s products but also reinforces Lenovo’s commitment to innovation and customer satisfaction.
Source TechCrunch
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
