With the increasing popularity of applications on smartphones and tablets, Flurry Analytics’ latest findings shouldn’t come as a surprise: that many people are spending more time on using apps instead of using the web.
According to Flurry Analytics, mobile users spend 94 minutes a day using their apps while their mobile Internet time is at 72 minutes. The disparity is a huge difference considering that compared to a year and a half ago, more people spent time on mobile web at 64 minutes per day while their time for mobile apps was at 43 minutes per day.
The Rise of Mobile Apps
The rise in mobile app usage can be attributed to several factors. One of the primary reasons is the convenience and efficiency that apps offer. Unlike websites, which often require navigating through multiple pages to find specific information, apps are designed to provide a streamlined and user-friendly experience. For instance, a banking app allows users to check their balance, transfer money, and pay bills with just a few taps, whereas doing the same tasks on a mobile website might involve logging in, navigating through menus, and waiting for pages to load.
Moreover, apps can offer offline functionality, which is a significant advantage over mobile websites. Many apps allow users to access content and perform tasks without an active internet connection. This is particularly useful for activities such as reading articles, listening to music, or playing games during commutes or in areas with poor connectivity.
Enhanced User Engagement
Another factor contributing to the increased time spent on apps is the enhanced user engagement they provide. Apps can send push notifications to keep users informed and engaged. For example, a news app can send breaking news alerts, a fitness app can remind users to complete their daily workout, and a social media app can notify users of new messages or interactions. These notifications help keep the app at the forefront of the user’s mind and encourage frequent usage.
Additionally, apps often offer a more personalized experience compared to websites. They can track user behavior and preferences to provide customized content and recommendations. For instance, a streaming app like Netflix suggests movies and TV shows based on the user’s viewing history, while a shopping app like Amazon recommends products based on past purchases and browsing habits. This level of personalization enhances the user experience and encourages longer and more frequent app usage.
The increasing time people use their mobile devices compared to a similar data collected 1.5 years ago is also worth noting. Flurry Analytics said that the convenience of having a mobile app tailor-made for a specific purpose has drawn more people to using it instead of going through a website.
Furthermore, the development of mobile technology has played a crucial role in the shift towards app usage. Modern smartphones and tablets are equipped with powerful processors, high-resolution screens, and advanced features such as GPS, cameras, and sensors. These capabilities enable apps to offer rich and immersive experiences that are often superior to what can be achieved on a mobile website. For example, augmented reality (AR) apps can overlay digital information on the real world, and fitness apps can track physical activity with high precision using built-in sensors.
The trend of increasing app usage over mobile web browsing is driven by the convenience, efficiency, and enhanced user engagement that apps offer. As mobile technology continues to evolve and developers create more innovative and sophisticated apps, it is likely that this trend will continue. Users will increasingly rely on apps to perform a wide range of tasks, from communication and entertainment to shopping and productivity.
Via: CNN
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