In conjunction with the launch of the new Windows 7, Microsoft [MSFT] has today started to sell Windows PCs in its online store.
As well as a range of laptops, netbooks, and desktop PCs, Microsoft is also selling third-party software via its online store.
Before today, Microsoft’s online store only sold Microsoft products, but now there are a bunch of PCs for sale from manufacturers like Lenovo, as well as software from Norton and Adobe.
Expanding the Online Store
This move marks a significant expansion of Microsoft’s online retail strategy. By including a variety of third-party hardware and software, Microsoft aims to create a one-stop-shop for all things Windows. This is particularly beneficial for consumers who prefer to purchase their hardware and software from a single, trusted source. The inclusion of brands like Lenovo, known for their reliable and high-performance PCs, adds credibility and variety to Microsoft’s offerings. Additionally, by selling software from well-known companies like Norton and Adobe, Microsoft is providing users with essential tools for security and productivity, further enhancing the value of their online store.
Preparing for Retail Stores
Microsoft is obviously getting ready for the launch of its retail stores, which should be opening soon. These stores will also sell a range of Microsoft-based PCs and notebooks from various manufacturers, as they hope to compete against Apple and their popular retail stores. The physical retail stores will offer customers the opportunity to experience Microsoft products firsthand, receive personalized assistance, and attend workshops and events. This strategy is aimed at creating a more immersive and engaging shopping experience, similar to what Apple has successfully implemented with its retail stores.
The launch of Windows 7 is a pivotal moment for Microsoft, and expanding their retail presence both online and offline is a strategic move to capitalize on this momentum. Windows 7 has been well-received for its improved performance, user-friendly interface, and enhanced features compared to its predecessor, Windows Vista. By offering a wide range of compatible hardware and software, Microsoft is ensuring that users can fully leverage the capabilities of Windows 7.
Moreover, the timing of this expansion is crucial as it aligns with the increasing trend of online shopping. With more consumers turning to online platforms for their purchasing needs, having a comprehensive online store allows Microsoft to reach a broader audience. This is especially important in the current digital age, where convenience and accessibility are key factors influencing consumer behavior.
In addition to the convenience factor, Microsoft’s online store provides detailed product information, customer reviews, and comparison tools to help users make informed decisions. This level of transparency and support is essential in building customer trust and loyalty. Furthermore, the online store often features exclusive deals and promotions, providing added value to customers.
Overall, Microsoft’s decision to sell Windows PCs and third-party software online is a strategic move to enhance their retail presence and provide a seamless shopping experience for their customers. By offering a diverse range of products and leveraging the launch of Windows 7, Microsoft is positioning itself as a strong competitor in the retail market, both online and offline.
via Cnet
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