Microsoft has again released a new Windows 8 tablet advert poking fun at Apple’s iPad tablet device, using a baseball-themed commercial to show how the Microsoft Windows 8 tablet can properly multitask in Microsoft’s view, when compared to Apple’s iPad tablet.
Check out the latest advert from Microsoft comparing their Windows 8 tablet against Apple’s iOS tablet after the jump.
Microsoft’s Multitasking Advantage
The new commercial is the latest in a line of adverts which have targeted Apple’s iPad, promoting the Windows 8 tablet’s ability to use SD cards, run PowerPoint, and its zoom home screen feature. Microsoft emphasizes that their tablet can handle multiple applications simultaneously, a feature they argue is superior to the iPad’s capabilities. For instance, the Windows 8 tablet allows users to snap two apps side by side, making it easier to multitask, such as watching a video while taking notes or browsing the web while chatting with friends.
In contrast, Apple’s iPad, while powerful, traditionally focused on a more streamlined, single-task experience. Although recent updates have introduced split-screen functionality, Microsoft argues that their implementation is more intuitive and versatile. The commercial humorously illustrates these points by showing scenarios where the iPad falls short in multitasking, while the Windows 8 tablet excels.
Additional Features and Comparisons
Beyond multitasking, the Windows 8 tablet boasts several other features that Microsoft believes give it an edge over the iPad. One significant advantage is the inclusion of an SD card slot, which provides users with expandable storage options. This feature is particularly beneficial for professionals who need to transfer large files quickly or for users who want to carry extensive media libraries without relying on cloud storage.
Another highlighted feature is the ability to run Microsoft Office applications natively. For many users, especially in business and educational settings, the ability to use PowerPoint, Excel, and Word seamlessly on a tablet is a crucial factor. While the iPad offers versions of these applications, the integration and functionality on a Windows 8 tablet are presented as more robust and user-friendly.
The zoom home screen feature is another point of differentiation. This feature allows users to get an overview of all their apps and quickly navigate between them, enhancing the user experience and efficiency. Microsoft argues that this feature, combined with the customizable live tiles, offers a more dynamic and personalized interface compared to the iPad’s static grid of icons.
For more information on the new range of Windows 8 tablets and how they compare to Apple’s devices from a Microsoft point of view, jump over to the Microsoft website for details.
Source: TUAW
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