A rumor is going around that claims Lotus is working on a new entry-level model that has enough interior space to be used every day. The car currently has no name but is said to be the last combustion-engine model the company will produce. The report indicates that the car will sell for between 55,000 pounds and 100,000 pounds in the UK.
That would mean the car starts at around $67,000 in the United States. Lotus is currently building a factory extension to house the new model at its plant in Hethel, England. Production is said to start as soon as the coronavirus lockdown is lifted in the UK.
Design and Features
The new entry-level model is said to take design cues from the fully electric Evija hypercar. The Evija, known for its sleek and aerodynamic design, represents a significant leap in automotive engineering with its electric powertrain and cutting-edge technology. By incorporating elements from the Evija, the new model is expected to blend performance with practicality, making it suitable for daily use while retaining the sporty characteristics Lotus is known for.
The interior of the new model is anticipated to be more spacious than previous Lotus cars, addressing one of the common criticisms of the brand’s earlier models. This increased space will likely make the car more appealing to a broader audience, including those who need a practical vehicle for everyday commuting. Additionally, the car is expected to feature modern infotainment systems, advanced safety features, and high-quality materials, ensuring a comfortable and enjoyable driving experience.
Production and Market Strategy
Lotus is said to be aiming to produce around 1600 cars per year. This production target reflects the company’s strategy to maintain exclusivity while expanding its market reach. By limiting production, Lotus can ensure that each vehicle is crafted with precision and attention to detail, maintaining the high standards that the brand is known for.
The report also indicates that despite the hit the company is taking from the coronavirus shutdown, the new entry-level model will still be unveiled. This decision underscores Lotus’s commitment to innovation and resilience in the face of challenges. The company is likely banking on the new model to rejuvenate its lineup and attract new customers, especially those looking for a balance between performance and practicality.
The pricing strategy, with the car selling for between 55,000 pounds and 100,000 pounds in the UK, positions it competitively within the sports car market. This range allows Lotus to offer different variants of the model, potentially including options with varying levels of performance and luxury features. For instance, a base model might focus on delivering the core driving experience Lotus is famous for, while higher-end variants could offer additional comfort and technology enhancements.
The new model’s introduction comes at a pivotal time for Lotus, as the automotive industry is increasingly shifting towards electric and hybrid vehicles. By making this their last combustion-engine model, Lotus is signaling a transition towards more sustainable technologies in the future. This move aligns with broader industry trends and regulatory pressures aimed at reducing carbon emissions and promoting cleaner transportation options.
The upcoming entry-level model from Lotus represents a significant development for the brand. With its blend of design inspiration from the Evija hypercar, increased interior space, and strategic pricing, the new model aims to broaden Lotus’s appeal while maintaining its core values of performance and exclusivity. As production ramps up post-lockdown, enthusiasts and potential buyers alike will be eagerly awaiting the official unveiling of this exciting new addition to the Lotus lineup.
via Autonews Europe
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