Every year, UK retailer John Lewis invests millions in their Christmas advert, creating a much-anticipated event that has become a staple of the holiday season. Over the years, John Lewis has produced some truly memorable adverts, each with its unique charm and emotional appeal. This year’s advert, titled ‘The Man on the Moon,’ continues this tradition with a heartwarming story that has captured the imagination of viewers.
John Lewis spent a staggering £1 million on their 2015 Christmas advert. The advert was filmed at the Warner Brother studios in Hertfordshire, a location known for its high-quality production facilities. The investment in both the production and the narrative of the advert underscores the importance John Lewis places on creating a meaningful and impactful holiday message. Have a look at the video below to see the magic for yourself.
The Story Behind ‘The Man on the Moon’
This is the story of a young girl called Lily. Looking at the moon through the family telescope one night, she’s amazed at what she finds… a man on the moon.
Lily watches as he goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him. #ManOnTheMoon
The narrative of ‘The Man on the Moon’ centers around Lily, a young girl who discovers an elderly man living alone on the moon through her telescope. The advert beautifully captures Lily’s sense of wonder and her determination to reach out to the man on the moon. This touching story highlights themes of loneliness, connection, and the spirit of giving, which are particularly poignant during the holiday season.
Lily’s journey to connect with the man on the moon is a metaphor for the importance of reaching out to those who may be isolated or lonely, especially during Christmas. The advert encourages viewers to think about the people in their own lives who might need a little extra love and attention, reinforcing the idea that the holiday season is about more than just material gifts—it’s about human connection and kindness.
Interactive Engagement with the John Lewis Christmas App
In addition to the advert, John Lewis has also released a new app to complement their Christmas campaign. This app offers an interactive experience that allows users to engage with the story of ‘The Man on the Moon’ in a more immersive way. The app includes games, activities, and additional content related to the advert, providing a fun and engaging way for families to enjoy the story together.
The app also serves as a platform for John Lewis to extend the reach of their Christmas message. By incorporating interactive elements, the company can create a deeper emotional connection with their audience, making the story of Lily and the man on the moon even more memorable. The app is available for download on various platforms, and you can find out more details at the link below.
Source John Lewis
The combination of a beautifully crafted advert and an engaging app demonstrates John Lewis’s commitment to creating a comprehensive and impactful holiday campaign. By investing in high-quality production and innovative digital experiences, John Lewis continues to set the standard for Christmas advertising, reminding us all of the true spirit of the season.
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