Apple is expected to launch its new iPhone 9 or iPhone SE 2 some time soon, although it could be delayed slightly due to the coronavirus outbreak in China.
The handset was due to launch in March, this may still happen but its availability could be limited at launch.
We have previously heard rumors that Apple will charge just $399 for its iPhone 9 or iPhone 2 SE smartphone, which is considerably less what its charges for its iPhone 11 range of handsets.
Fast Company have received details about the pricing of the handset and they have also heard that the device will retail for $399.
The handset is expected to share a similar design to the iPhone 8, the device will be powered by the same Apple A13 Bionic processor that is used in the iPhone 11. It will also come with updated cameras and more RAM than the previous model.
Design and Features
The iPhone 9 or iPhone SE 2 is anticipated to retain the classic design of the iPhone 8, which includes a 4.7-inch Retina HD display and a home button with Touch ID. This design choice is likely to appeal to users who prefer a smaller, more compact phone and those who are not ready to transition to Face ID. The use of the A13 Bionic processor, the same chip found in the iPhone 11 series, ensures that the new device will offer robust performance and efficiency, making it a powerful option for an entry-level smartphone.
In addition to the powerful processor, the iPhone 9 is expected to feature improved camera capabilities. While it may not have the dual or triple camera systems found in higher-end models, it is likely to include significant enhancements over the iPhone 8’s camera. This could mean better low-light performance, enhanced image processing, and possibly new software features that take advantage of the A13 chip’s capabilities.
Market Position and Pricing
The expected price point of $399 positions the iPhone 9 or iPhone SE 2 as a highly competitive option in the mid-range smartphone market. This pricing strategy is designed to attract a wide range of consumers, including those who are looking for a more affordable entry into the Apple ecosystem, as well as those who may be upgrading from older models like the iPhone 6 or iPhone 7. By offering a device with modern internals at a lower price, Apple aims to capture a segment of the market that might otherwise opt for Android devices.
The introduction of the iPhone 9 also aligns with Apple’s broader strategy of diversifying its product lineup to cater to different market segments. With the iPhone 11 series catering to the high-end market and the iPhone 9 targeting the mid-range, Apple is ensuring that it has a device for every type of consumer. This approach not only helps in retaining existing customers but also in attracting new ones who may have been deterred by the higher prices of flagship models.
Exactly when this new entry-level iPhone will launch remains to be seen, as soon as we get some more information about the handset, we will let you guys know.
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