Apple has just announced that they will continue to sell the iPad 2 alongside the new iPad 3, and prices of the iPad 2 will start at $399 whilst the new iPad 3 will retail for $499.
This is a smart move for Apple, as they will now be able to offer two different tablets at two different price points, and by dropping the price of the iPad 2 by $100 to $399 they will make their iPad range more accessible.
Strategic Pricing and Market Penetration
Apple previously did this with the iPhone 4 and iPhone 4S, which ended up being very profitable for the company, and we suspect that this will help them sell more iPads in 2012 than they have done in previous years. By offering the iPad 2 at a lower price point, Apple is strategically positioning itself to capture a broader segment of the market. This move is particularly significant in emerging markets where price sensitivity is higher.
Moreover, the reduced price of the iPad 2 makes it an attractive option for educational institutions and businesses looking to deploy tablets on a larger scale without incurring high costs. Schools, for instance, can now consider equipping classrooms with iPads, enhancing the learning experience with interactive and digital content.
Technological Advancements and Consumer Choice
The introduction of the iPad 3 brings several technological advancements that set it apart from its predecessor. The iPad 3 features a high-definition Retina display, which offers a much sharper and more vibrant visual experience compared to the iPad 2. This makes it ideal for activities such as graphic design, video editing, and gaming, where display quality is paramount.
Additionally, the iPad 3 is equipped with a more powerful processor and improved graphics capabilities, ensuring smoother performance and faster processing speeds. This is particularly beneficial for users who run resource-intensive applications or multitask frequently. The enhanced camera system on the iPad 3 also allows for better quality photos and videos, making it a more versatile device for content creation.
However, the iPad 2 still holds its ground with its reliable performance and user-friendly interface. It remains a solid choice for everyday tasks such as browsing the web, checking emails, and streaming videos. For users who do not require the latest features and are looking for a more budget-friendly option, the iPad 2 is an excellent choice.
Source gdgt
Apple now offers two versions of the iPad, the iPad 2 and iPad 3, have a look at the difference between the iPad 2 and iPad 3.
In conclusion, Apple’s decision to continue selling the iPad 2 alongside the iPad 3 is a strategic move that caters to a wider audience. By offering two distinct models at different price points, Apple not only broadens its market reach but also provides consumers with more choices to suit their needs and budgets. Whether one opts for the advanced features of the iPad 3 or the affordability of the iPad 2, both devices uphold Apple’s reputation for quality and innovation.
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