IDC has been following the smartphone and other markets for years and the company has released stats on the outlook for smartphones in 2014. According to the data, IDC is expecting the smartphone market to grow despite slowing growth in mature markets. In 2014, IDC expects to see 1.25 billion smartphones shipped.
Smartphone volumes are expected to hit 1.8 billion units by 2018 for a compound annual growth rate of 12.7% for 2013-2018. While growth is slowing in mature markets, emerging markets are picking up the slack making up 50% of shipments going back to 2011. IDC expects that the emerging market growth rate in 2014 will slow slightly, but still reach 32.4% growth compared to the growth rate of 4.9% for mature markets.
The overall smartphone market will grown by 23.8% this year according to IDC. “The smartphone market, which has experienced runaway growth over the last several years, is starting to slow. Mature markets have slowed considerably but still deliver strong revenues with average selling prices (ASPs) over US$400. Meanwhile, many emerging markets are still barreling along, but with ASPs of less than US$250,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “The key for vendors now is to maintain a presence in the higher-margin mature markets, while establishing a sustainable presence within the fast-growing emerging markets. To enable this strategy, operating system companies are partnering with OEMs to provide low-cost handsets.”
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