Shoelaces have been around for quite some time but now a development team based in Brooklyn New York are taking their new style of shoelace to the next level and have launched HICKIES 2.0.
Once again the team has launched a Kickstarter campaign and has already blasted past its pledge goal of $25,000 raising over 114,000 thanks to over 2700 backers, with still 31 days remaining on their campaign.
What’s the promotional video below to learn more about these new next-generation shoelaces which have been designed to soon your shoes into slip on’s and make sure you will never have to tie another shoelace.
There’s a new way to lace the shoes you love—the HICKIES lacing system. Simply put, HICKIES is a smart, easy to use lacing system that connects each pair of eyelets independently and makes your shoes look, fit, and perform better. With the HICKIES lacing system any shoe becomes a slip-on that securely adapts to your foot’s movements, and renders knots and bows to be a sloppy look of the past.
Sneakers have evolved in every way except for shoelaces – they’ve been around since 3500 BC. Today shoes are made using the most advanced materials and latest innovations: we walk on chambers of air, wear custom memory foam insoles, and have threaded adaptative uppers. SO WHY DO WE KEEP LACING UP OUR SHOES WITH STRINGS?
By connecting each pair of eyelets as unit independent from the next, HICKIES is the only lacing system that allows you to customize your fit with different levels of tension along your foot. Instead of a single lace running through the length of your shoe, each HICKIES strap expands and contracts independently, working in tandem to respond to each flexing muscle and rotation of your foot. With HICKIES, your shoe molds to every curve and arch, and fits like a glove.
For more information on the new generation of shoelaces jump over to the Kickstarter website for details by following the link below.