Last week we saw one of Samsung’s new adverts poking fun at Apple’s iPhone X, now Samsung has released some more videos.
The first video pokes fun at the lack of the headphone jack on the iPhone X and other iPhone models and the need to use an additional adapter with the device if you want to use 3.5mm headphones. This has been a point of contention for many users who prefer the convenience of wired headphones without the need for extra accessories. The removal of the headphone jack has been a controversial decision by Apple, with some users feeling that it was an unnecessary change that complicates their user experience.
Fast Charging Capabilities
The next advert pokes fun at the lack of a fast charger in the box of the latest iPhones. This is something that is expected to change with the release of this year’s iPhones, but it has been a significant drawback for many users up until now. Fast charging is a feature that many smartphone users have come to expect, and the absence of a fast charger in the box means that iPhone users have to spend extra money to purchase one separately. This can be seen as a disadvantage when compared to other smartphone brands like Samsung, which often include fast chargers with their devices.
Camera Performance
The third advert highlights the fact that the Samsung Galaxy S9 scored higher than Apple’s iPhone X handset in the DXOMark for the camera. DXOMark is a trusted industry standard for camera and lens image quality measurements and ratings. A higher score in DXOMark indicates better overall camera performance, which is a critical factor for many consumers when choosing a smartphone. The Samsung Galaxy S9’s superior camera performance could be a significant selling point for users who prioritize photography and videography capabilities in their smartphones.
Samsung’s marketing strategy appears to be focused on highlighting the perceived shortcomings of the iPhone X while showcasing the strengths of their own devices. By doing so, Samsung aims to position the Galaxy S9 and S9 Plus as superior alternatives to the iPhone X. This approach is not new; tech companies often engage in comparative advertising to sway potential customers by emphasizing the advantages of their products over competitors.
We wonder if Samsung is hoping that these new adverts will help it sell more of their Galaxy S9 and S9 Plus devices. What do you guys think? Do these new adverts make you want to buy the Galaxy S9? The effectiveness of such adverts can vary among consumers. Some may find the comparisons compelling and decide to switch to Samsung, while others may remain loyal to Apple despite the criticisms.
In conclusion, Samsung’s latest adverts take a direct aim at Apple’s iPhone X by pointing out the lack of a headphone jack, the absence of a fast charger in the box, and the lower DXOMark camera score. These adverts are part of Samsung’s broader strategy to attract iPhone users by highlighting the advantages of the Galaxy S9 and S9 Plus. Whether or not these adverts will significantly impact consumer decisions remains to be seen, but they certainly add to the ongoing rivalry between two of the biggest names in the smartphone industry.
Source Samsung / YouTube, MacRumors
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