Interactive film / game narrative poster child Heavy Rain made $100 million at retail, despite a slender marketing budget and non-traditional gameplay. Quantic Dream’s Guillaume de Fondaumiere said “Sony earned more than €100 million with this game. It’s very profitable” before reiterating the studio’s stance against recycled IP and non-emotive gameplay.
“We need, as an industry, to be probably more creative, and probably stop creating, every year, the same games over again,” he explained. “Maybe create new IPs. We need publishers of course to take the risk to create new IPs. But we also need the audience to [vote with their wallets]. It’s important that the entire ecosystem be more creative for this entire media to step up.”
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