To help ease the frustration of surfing the web and hitting slow loading websites Google has announced a new feature that may be imminently rolling out a new feature, allowing users to be warned of slow loading websites. Speed badging as the feature has been named by Google has not been given an official rollout date but Google has explained more about the new speed indicator over on the official Chromium Blog this week.
“In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users. Badging is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. Further along, we may expand this to include identifying when a page is likely to be slow for a user based on their device and network conditions. Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and context-menu for links. The latter could enable insight into typical site speeds so you’re aware before you navigate.
Our plan to identify sites that are fast or slow will take place in gradual steps, based on increasingly stringent criteria. Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed. We are building out speed badging in close collaboration with other teams exploring labelling the quality of experiences at Google. We believe this will ensure that if you are optimizing your site to be fast, your site will not be inconsistently badged from one surface to another.
We are being very mindful with our approach to setting the bar for what is considered a good user experience and hope to land on something that is practically achievable by all developers. We will publish updates to this plan as we approach future releases, but don’t wait to optimize your site. A number of resources are available for learning what opportunities are available to improve your site speed.”
For more information on the new Google Speed Badging site speed indicating system jump over to the official Chromium Blog.
Source: Chromium Blog
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