Google is apparently buying camera maker Lytro in a deal which is worth around $40 Million. Lytro is well known for making innovative cameras.
The $40 million price would be a low price for the company as it was previously valued at around $360 million and has raised over $200 million in funding.
The History and Innovation of Lytro
The company launched their first camera back in 2012, which was a groundbreaking innovation in the field of photography. Lytro’s cameras were unique because they used light field technology, allowing users to refocus images after they were taken. This was a significant departure from traditional cameras and garnered a lot of attention in the tech community. The Lytro Illum, their flagship product, was particularly noted for its ability to capture the direction, color, and intensity of light rays, providing a new dimension to photography.
In addition to their pioneering work in light field photography, Lytro has also been working on virtual reality (VR) technology. Their expertise in capturing immersive, high-quality images has made them a valuable player in the VR space. This aligns well with Google’s interests, as the tech giant has been investing heavily in VR and augmented reality (AR) technologies through projects like Google Cardboard and Daydream.
Google’s Strategic Acquisition
Google is looking to acquire Lytro’s range of patents and their cutting-edge technology in the deal. This acquisition could significantly bolster Google’s capabilities in both photography and VR. The patents related to light field technology could be particularly valuable, potentially enhancing Google’s existing products like the Pixel smartphones, which are already known for their excellent camera quality.
It is not clear as yet what will happen to the company’s employees. Some may end up joining Google as part of the deal, bringing their expertise and innovative spirit to Google’s already talented team. This could lead to exciting new developments in Google’s hardware and software offerings.
The deal has yet to be confirmed by either company and is apparently said to be in the early stages at the moment. However, if it goes through, it could mark a significant step forward for Google in the realms of photography and VR. The acquisition would not only provide Google with advanced technology but also with a team of experts who have been at the forefront of innovation in these fields.
As soon as we get some more information about Google’s possible new acquisition, we will let you guys know. This potential acquisition is a testament to Google’s ongoing commitment to pushing the boundaries of technology and enhancing user experiences across its product lineup.
Source Tech Crunch
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