Yesterday we told you that Android’s market share was up around 886 percent year on year according to analysts, now another analyst, Nielsen, is claiming that Android smartphones are outselling the Apple iPhone.
Nielsen is reporting that Android smartphones made up 27 percent of all smartphone sales in the first half of 2010, with the iPhone making up 23 percent for the same period.
While the iPhone has been the headline grabber over the last few years in the smartphone market, Google’s Android OS has shown the most significant expansion in market share among current subscribers. Android’s rise is even more noticeable among new smartphone subscribers in the last six months where Android has nosed past Apple’s iOS in the last quarter to grab a 27% share of those recent smartphone subscribers.
Android’s Rapid Growth
Android may be ahead for sales of new smartphones in the first six months of 2010, but they are still quite a way behind Apple in terms of the total smartphone users, with Android devices making up 13 percent of US smartphone users compared to Apple’s 28 percent. This rapid growth can be attributed to several factors, including the wide range of devices available on the Android platform, which caters to various price points and consumer preferences. Additionally, the open-source nature of Android allows manufacturers to customize the OS to better fit their hardware, providing a more tailored user experience.
Another contributing factor to Android’s growth is the increasing number of applications available on the Google Play Store. With millions of apps ranging from productivity tools to entertainment options, Android users have access to a vast ecosystem that enhances the functionality of their devices. This extensive app library has made Android an attractive option for both new and existing smartphone users.
Comparing User Experiences
When comparing Android and iPhone, it’s essential to consider the user experience each platform offers. Android is known for its flexibility and customization options, allowing users to personalize their devices to a greater extent than iOS. Widgets, custom launchers, and a variety of themes enable Android users to create a unique interface that suits their needs.
On the other hand, iOS is praised for its simplicity and ease of use. Apple’s ecosystem is tightly integrated, providing a seamless experience across all Apple devices, including iPhones, iPads, and Macs. This integration is particularly beneficial for users who own multiple Apple products, as it allows for effortless synchronization and continuity between devices.
Security is another critical aspect to consider. Apple has a reputation for maintaining a secure environment for its users, with stringent app review processes and regular updates to address vulnerabilities. While Android has made significant strides in improving security, its open nature can sometimes lead to increased risks, especially when downloading apps from third-party sources.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
In conclusion, while Android has made impressive gains in market share and new smartphone sales, the iPhone continues to hold a significant portion of the total smartphone user base. Both platforms offer unique advantages and cater to different user preferences, making the choice between Android and iPhone ultimately a matter of personal preference. As the smartphone market continues to evolve, it will be interesting to see how these two giants adapt and innovate to maintain their positions and attract new users.
via Tech Radar
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