Apparently, Google isn’t satisfied being the most diverse internet company on the face of the earth. Out of all the new ventures it could possibly embark upon (like finding a habitable planet in a galaxy somewhere), it decides to partner with a distinguished brewery and produce beer. Whoa, what?
Yes, beer. Really, really delicious beer that’s so unique it’s going to be a limited edition. According to the sources consulted for this article, some of it is available for tasting over at Denver for a drinking festival. Sounds nice.
The Collaboration: Google and Dogfish Head
The actual brewing is being done by Dogfish Head, a professional brewer who is singlehandedly producing Urkontinent in significant quantities. Oh yeah, that’s what it’s called: Urkontinent. It was dreamed up by Googlers who are into the brewed ale. This isn’t a serious venture, however, and Google will not profit from any Urkontinent sales. It’s more for the lulz and the good times.
Dogfish Head is known for its innovative approach to brewing, often incorporating unusual ingredients and techniques. This collaboration with Google is no exception. Urkontinent is brewed with a variety of unique ingredients sourced from around the world, including wattleseed from Australia, amaranth from South America, green rooibos from Africa, myrica gale from Europe, and honey from California. This global ingredient list reflects Google’s international presence and its employees’ diverse backgrounds.
Urkontinent: A Beer Like No Other
Urkontinent is not just any beer; it’s a Belgian-style Dubbel, a rich and complex ale with a deep amber color and a robust flavor profile. The unique ingredients add layers of complexity, making it a truly one-of-a-kind brew. The wattleseed contributes a nutty, roasted flavor, while the amaranth adds a subtle earthiness. The green rooibos imparts a slight herbal note, and the myrica gale offers a hint of spiciness. The honey rounds out the flavor with a touch of sweetness.
Here’s the incriminating evidence:
Source CNET
This collaboration is a testament to Google’s culture of creativity and innovation. The idea for Urkontinent came from Google’s “20% time” policy, which allows employees to spend 20% of their work time on projects they are passionate about, even if they are not directly related to their job responsibilities. This policy has led to the creation of many successful products and initiatives, and Urkontinent is a fun and flavorful example of what can happen when employees are given the freedom to explore their interests.
While Google has no plans to enter the beer market on a large scale, the creation of Urkontinent shows that the company is willing to experiment and have fun. It’s a reminder that even the most successful and serious companies can benefit from a little creativity and playfulness. So, if you ever get the chance to try Urkontinent, raise a glass to Google’s adventurous spirit and the power of collaboration. Cheers!
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