Cristiano Ronaldo has gone into disguise in Spain to launch his new range of Monster headphones and speakers, entertaining crowds with his football skills in the street.
Watch the video below to see Ronaldo executing football tricks to the unsuspecting public as a publicity stunt to launch his new Monster headphones and audio range.
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? No one cares more about his fans than Cristiano Ronaldo and no one LIVES LIFE LOUDER…even in disguise.
ROC Live Life Loud was founded as a partnership between global football superstar Cristiano Ronaldo, branding and retail expert Incubrand and leading digital content company Shareability. The company is focused on audio technology and mobile accessories for a young, on-the-go, global audience. ROC live life loud has a partnership with Monster Products to create a dynamic line of audio products including headphones and speakers.
The Disguise and Public Reaction
In the video, Ronaldo is seen wearing a wig, fake beard, and casual clothes, making him unrecognizable to the public. He engages with passersby, showing off his impressive football skills, juggling the ball, and performing tricks. The reactions from the crowd are priceless, as they are initially unaware of the superstar in their midst. It is only when Ronaldo reveals his true identity that the crowd erupts in excitement and disbelief. This clever marketing stunt not only showcases Ronaldo’s football prowess but also highlights his playful and approachable personality.
ROC Live Life Loud and Monster Collaboration
ROC Live Life Loud, the brand co-founded by Ronaldo, aims to deliver high-quality audio products that resonate with a young, dynamic audience. The collaboration with Monster Products is a strategic move to leverage Monster’s expertise in audio technology and Ronaldo’s global influence. Monster, known for its innovation in the audio industry, brings its technical prowess to the table, ensuring that the headphones and speakers deliver exceptional sound quality.
The product line includes a variety of headphones and speakers designed to cater to different preferences and lifestyles. For instance, the over-ear headphones are perfect for immersive listening experiences, while the portable speakers are ideal for on-the-go use. The design of these products reflects Ronaldo’s personal style, combining sleek aesthetics with functionality.
Impact on the Market
The launch of Ronaldo’s audio range has generated significant buzz in the market. Fans of Ronaldo, as well as audio enthusiasts, are eager to get their hands on these products. The unique marketing approach, involving Ronaldo’s disguise and public interaction, has further amplified the brand’s visibility and appeal. This strategy not only captures the attention of Ronaldo’s existing fan base but also attracts new customers who appreciate innovative and high-quality audio products.
Moreover, the partnership with Monster ensures that the products are backed by a reputable brand known for its commitment to excellence in audio technology. This collaboration is expected to set a new standard in the market, offering consumers a blend of style, performance, and reliability.
Cristiano Ronaldo’s venture into the audio market with his ROC Live Life Loud brand, in collaboration with Monster, is a testament to his versatility and business acumen. By leveraging his global influence and Monster’s technical expertise, Ronaldo is poised to make a significant impact in the audio industry. The creative marketing campaign, featuring Ronaldo in disguise, has successfully captured the public’s imagination and generated widespread interest in the product line. As the brand continues to grow, it will be exciting to see how Ronaldo and Monster innovate and expand their offerings to meet the evolving needs of their audience.
Source: Verge
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