It’s been hard to judge if the news that Best Buy will be launching their own house-branded tablet or not since the only info we have available are two rather cryptic photographs Best Buy CTO Robert Stephens posted on Twitter yesterday.
One of the pics shows a couple of tablets lying side-by-side and the other features a silver framed tablet bearing the Rocketfish logo. The latter has fueled speculation that Stephens has just given the world a glimpse of a prototype expected to retail very soon.
For those not in the know, Rocketfish is Best Buy’s in-house brand known for plastering its glowing red logo on generic electronic devices like handheld GPS’s and keyboards.
The Growing Tablet Market
Observers have noted how retailers wanting to cash in on the tablet surge have begun fielding cheaper alternatives to the iPads they stock. This informal teaser from Best Buy has triggered no small amount of wild speculation about what it didn’t show. The tablet market has been expanding rapidly, with numerous companies vying for a piece of the pie. Apple’s iPad has set a high bar, but competitors like Samsung, Amazon, and Microsoft have also made significant inroads with their own devices.
Best Buy’s potential entry into this market with a Rocketfish-branded tablet could be a strategic move to offer a more affordable option to consumers. By leveraging their in-house brand, Best Buy could control production costs and offer competitive pricing, making tablets more accessible to a broader audience. This could be particularly appealing to budget-conscious consumers who are looking for a functional yet affordable tablet.
Speculations and Expectations
As of this writing, endless questions surrounding its OS and additional specs are being mulled by many a blogger across the net. Will it run on Android, Windows, or perhaps a custom OS? What kind of hardware can we expect? Will it feature a high-resolution display, ample storage, and a powerful processor? These are just a few of the questions that tech enthusiasts are eagerly waiting to have answered.
The design of the tablet, as seen in the photos, suggests a sleek and modern aesthetic, which could appeal to a wide range of users. The silver frame and Rocketfish logo give it a polished look, but the real test will be its performance and user experience.
Another point of interest is how Best Buy plans to market this new tablet. Will it be positioned as a direct competitor to the iPad, or will it carve out its own niche in the market? The pricing strategy will also be crucial. If Best Buy can offer a high-quality tablet at a lower price point, it could attract a significant number of buyers who are currently priced out of the premium tablet market.
Moreover, the timing of the release could play a significant role in its success. With the holiday season approaching, a well-timed launch could capitalize on the increased consumer spending during this period.
Only the coming weeks will tell how earnest Best Buy is on its effort to crack the burgeoning tablet market. Maybe we’d better keep our eyes glued to Mr. Stephen’s tweets. The tech community will undoubtedly be watching closely for any new developments or announcements.
In conclusion, while the details are still shrouded in mystery, the potential launch of a Rocketfish-branded tablet by Best Buy is an exciting prospect. It represents not only a new product in their lineup but also a strategic move to capture a share of the growing tablet market. As we await more information, the anticipation and speculation continue to build, making this one of the most talked-about potential releases in the tech world.
via slashgear
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