Bentley has revealed that Bentley Bespoke models, which are customized based on exactly what their customers want, have risen significantly in 2023. The luxury car maker increased sales of Bespoke models by 43 percent last year.
There were a total of 13,560 Bentley cars delivered last year, which was down slightly from the previous year. Bentley also revealed that their most popular model is the Bentayga SUV, which accounted for 44 percent of total sales last year.
Increased Demand for Personalization
Bentley Motors achieved its third best ever year in 2023 with global sales of 13,560 luxury cars. Although an 11 percent decrease on 2022, Bentley’s best ever result, interest in luxury personalization reached higher levels than before. Around three-quarters of customers went beyond the 46 billion different configurations available from the standard options range to add bespoke content from Bentley’s Mulliner division, representing a 43 percent rise over 2022, an indication of the desire for truly unique exclusivity in the luxury industry.
The rise in bespoke orders highlights a growing trend among luxury car buyers who seek to express their individuality through their vehicles. Bentley’s Mulliner division, known for its craftsmanship and attention to detail, offers a wide array of customization options. These range from unique paint colors and interior materials to personalized embroidery and custom veneers. This level of personalization ensures that no two Bentleys are exactly alike, catering to the discerning tastes of their clientele.
Popularity of High-End Models
Customers were also increasingly attracted to higher revenue models such as Azure, S, and Speed, the mix of which reached 70 percent up from 30 percent in 2022. The Bentayga Extended Wheelbase also exceeded expectations, reaching more than a third of the company’s SUV orders in its first full year on sale.
The increased interest in high-end models like the Azure, S, and Speed variants underscores Bentley’s ability to cater to a market that values performance and luxury. These models offer enhanced features, more powerful engines, and exclusive design elements that set them apart from the standard offerings. The Bentayga Extended Wheelbase, in particular, has been a standout, providing additional rear-seat space and comfort, making it a popular choice among those who prioritize luxury and convenience.
Bentley’s commitment to innovation and excellence is evident in their continuous efforts to enhance their vehicle lineup. The introduction of new technologies, improved performance metrics, and sustainable materials are all part of Bentley’s strategy to stay ahead in the competitive luxury car market. For instance, the Bentayga Hybrid, which combines a V6 petrol engine with an electric motor, offers an eco-friendly option without compromising on performance or luxury.
You can find out more details about all of the models available from Bentley and their range of Bentley Bespoke cars over at the company’s website at the link below.
Source Bentley
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