Apple’s iPhone sales saw a dip before the launch, and many expected that it may continue to happen as the company didn’t make too many changes to the design of the iPhone 7. However, it seems that’s not the case.
According to a new report, AT&T is having a good time with the pre-orders of the iPhone 7 which commenced last week.
AT&T’s Positive Pre-Order Experience
According to John Stephens, senior executive vice president and chief financial officer at AT&T, the pre-orders of the new iPhone 7 have exceeded the company’s expectations ahead of its launch tomorrow. The carrier didn’t reveal any specific numbers, except that the response has been great for the new device. Stephens stated,
“The reality is as one of the biggest providers of the iPhone services, our sales are up. We have seen a real improvement, exceeding our expectations.”
This positive response from AT&T is significant because it indicates a strong consumer interest in the iPhone 7 despite the initial concerns about its design. The robust pre-order numbers suggest that customers are still very much interested in Apple’s latest offerings, possibly due to the new features and improvements that the iPhone 7 brings to the table.
Other Carriers’ Success Stories
A similar story is shared by the folks at T-Mobile and Sprint, who reported that their pre-orders are almost four times higher than those for the iPhone 6s. This surge in pre-orders could be attributed to several factors, including the improved camera system, the introduction of water and dust resistance, and the removal of the headphone jack, which has been a topic of much discussion and interest.
T-Mobile’s CEO, John Legere, mentioned that the iPhone 7 has broken all previous records for pre-orders at the carrier. This is a testament to the strong demand for the new iPhone, which seems to have captivated the market despite the lack of a major redesign. Sprint also echoed similar sentiments, highlighting the overwhelming response from their customers.
Stock Shortages and Global Demand
Apple iPhone 7 and iPhone 7 Plus are already out of stock for the jet black version, and we’re expecting a similar situation tomorrow when the handset hits retail across the globe. The jet black variant, in particular, has garnered a lot of attention due to its sleek and glossy finish, which sets it apart from the other color options.
The high demand and subsequent stock shortages are not uncommon for Apple launches, as the company often sees a surge in interest with each new release. This trend underscores the brand loyalty and anticipation that Apple products generate among consumers. The global demand for the iPhone 7 is a clear indicator that, despite the incremental design changes, the new features and improvements are compelling enough to drive strong sales.
The initial concerns about the iPhone 7’s design not being significantly different from its predecessor have been overshadowed by the strong pre-order numbers reported by major carriers like AT&T, T-Mobile, and Sprint. The positive response from consumers highlights the continued appeal of Apple’s iPhone lineup, driven by new features and enhancements. As the iPhone 7 hits retail stores worldwide, it will be interesting to see how the sales figures evolve and whether the strong pre-order momentum translates into sustained success for Apple.
Source: Ubergizmo
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