Last week we heard that toy maker Hasbro had decided to sue Asus over the Transformer Prime name used in Asus’s new Tegra 3 tablet, as Hasbro says that the name is too similar to that of Optimus Prime for the popular Transformer movies and toys.
It would appear that Asus isn’t too bothered about the Hasbro lawsuit, as they have confirmed that the device will continue in production with the Transformer Prime name.
So it looks like the two companies will be going to court, and Hasbro will have to prove that that the Transformer Prime name is confusing to consumers and is infringing on their trademarks in order to get Asus to change the name of the tablet.
Source The Verge
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