As well as unveiling their new Leica M rangefinder at Photokina 2012 this week, company owner Dr. Andreas Kaufmann also revealed that Apple’s Sir Jonathan Ive, will be assisting Leica to design a limited edition one-of-a-kind Leica M camera.
Only one new Leica M, Sir Jonathan Ive camera will be created and will be auctioned off for charity. With a standard Leica M available to purchase for around $7,000 it will be interesting to see how much Apple fans will pay for a Jony Ive Leica M special.
The Collaboration Between Leica and Sir Jonathan Ive
The collaboration between Leica and Sir Jonathan Ive is a significant event in the world of photography and design. Sir Jonathan Ive, renowned for his work at Apple, has been instrumental in designing some of the most iconic products of the modern era, including the iPhone, iPad, and MacBook. His minimalist and user-centric design philosophy has revolutionized the tech industry, making this partnership with Leica particularly exciting.
Leica, a brand synonymous with high-quality cameras and lenses, has a rich history dating back to 1914. Known for their precision engineering and exceptional build quality, Leica cameras are favored by professional photographers and enthusiasts alike. The Leica M series, in particular, is celebrated for its rangefinder system, which offers a unique shooting experience compared to traditional DSLR and mirrorless cameras.
What to Expect from the Limited Edition Leica M
Unfortunately, no other details about the camera were revealed at the event, and we will just have to wait and see what Leica and Apple’s Sir Jonathan Ive come up with. However, given Ive’s track record, we can anticipate a camera that not only excels in functionality but also stands out as a piece of art. The design is likely to incorporate sleek lines, premium materials, and innovative features that reflect both Leica’s heritage and Ive’s futuristic vision.
But one thing you can expect is that the one-off Leica M will be expensive to purchase, so start saving your pennies now if you are invested in bidding for it. The auction will undoubtedly attract attention from both photography enthusiasts and Apple fans, driving the final bid to potentially astronomical figures. This unique camera will not only be a collector’s item but also a testament to the fusion of two iconic brands.
As more information is released, we will keep you updated as always. The anticipation surrounding this collaboration is palpable, and it will be fascinating to see how Sir Jonathan Ive’s design principles translate into a Leica camera. Will it feature a minimalist aesthetic with intuitive controls? Will there be any groundbreaking technological advancements? Only time will tell.
In the meantime, it’s worth reflecting on the impact that both Leica and Sir Jonathan Ive have had on their respective fields. Leica’s commitment to quality and innovation has made it a legendary name in photography, while Ive’s designs have shaped the way we interact with technology. This collaboration is a celebration of excellence and creativity, promising a product that will be remembered for years to come.
Source: Tech Crunch : Petapixel
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