According to a recent report, the iPhone XR dominated the smartphone market in 2019 with around 46.3 million units shipped. The news comes in a report from Omdia, who have estimated smartphone shipments for last year.
In second place was the iPhone 11, which launched in September of 2019 with 37.3 million units. This was then followed by the Samsung Galaxy A10 and the Galaxy A50.
iPhone XR: A Market Leader
The iPhone XR was the world’s most popular smartphone in 2019, easily out-shipping all other models and extending Apple’s record of perennially offering the market’s top-selling product.
Apple shipped 46.3 million iPhone XR smartphones last year, more than doubling the 23.1 million units in 2018, according to Omdia’s Smartphone Model Market Tracker report. iPhone XR shipments in 2019 were 9 million units higher than the second-most popular model, Apple’s iPhone 11, which achieved shipments of 37.3 million units for the year.
The iPhone XR’s success can be attributed to several factors. Firstly, its competitive pricing made it an attractive option for consumers looking for a high-quality smartphone without the premium price tag of the iPhone XS or iPhone 11 Pro. Additionally, the XR offered many of the same features as its more expensive counterparts, such as Face ID, a powerful A12 Bionic chip, and a large, vibrant display.
Comparing the Competition
While the iPhone XR led the market, the iPhone 11 also performed exceptionally well, securing the second spot with 37.3 million units shipped. The iPhone 11’s success can be linked to its improved camera system, longer battery life, and the introduction of new color options, which appealed to a broad range of consumers.
Following the iPhone models, Samsung’s Galaxy A10 and Galaxy A50 were the next most popular smartphones. The Galaxy A10, with its budget-friendly price and decent specifications, attracted a significant number of buyers, particularly in emerging markets. The Galaxy A50, on the other hand, offered a more premium experience with features like an in-display fingerprint sensor and a versatile triple-camera setup, making it a popular choice among mid-range smartphone users.
Looking Ahead to 2020
It will be interesting to see what happens in 2020 and which device ends up being the most popular out of global smartphone shipments. With the launch of the iPhone SE (2020) and the iPhone 12 series, Apple is expected to continue its strong performance in the market. The iPhone SE, in particular, has garnered attention for offering powerful performance at a lower price point, potentially appealing to budget-conscious consumers.
Meanwhile, Samsung has also been making strides with its Galaxy S20 series and the introduction of new models in the Galaxy A series. Additionally, other manufacturers like Huawei, Xiaomi, and OnePlus are continuously innovating and releasing competitive devices, which could shake up the market dynamics.
The iPhone XR’s dominance in 2019 highlights Apple’s ability to capture consumer interest with a well-balanced combination of features, performance, and pricing. As the smartphone market continues to evolve, it will be fascinating to observe how different manufacturers adapt to changing consumer preferences and technological advancements.
Source Omdia, 9 to 5 Mac
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