The new iPhone X launches this Friday, Apple also launched their iPhone 8 last month and now it looks like the handset has helped Apple increase its sales in China. According to a recent report from Canalys, Apple increases sales of its handsets by 40 percent in the third quarter of 2017 in China.
This is up 40 percent on the same quarter in 2016 and appears to be down to sales of the new iPhone 8 and 8 Plus in China. Previously Apple has seen its iPhone sales decline in China over six quarters, the new iPhone 8 appears to be helping Apple turn things around.
Apple’s declining streak in China has come to an end, as shipments grew 40% from 8 million in Q3 2016 to about 11 million this quarter. This makes it Apple’s best performance in China in the last eight quarters, where its growth has slowed considerably since the launch of the iPhone 6S. The mix of the iPhone 8 series at launch is also higher than the corresponding mix of the iPhone 7 series at launch last year. However, despite launching three new devices this year, Apple’s success in China could be short-lived.
Apple’s new iPhone X could also help the company increase sales of their smartphones in China over the next financial quarter. Although this would depend on how much supply of the new iPhone Apple has in the fourth quarter of 2017. We have already heard that demand is outstripping supply and pre-orders are now shipping in 6 weeks.