Apple recently released the latest version of their mobile OS, iOS 6, with some of its features coming under criticism, such as Apple Maps. However, it would appear that there is another feature in iOS 6 that some people are not too happy about.
According to a recent report by Business Insider, Apple’s iOS 6 has started tracking iPhone users again. This is something that happened in the past, but Apple stopped developers from tracking users via the UDID (Unique Device Identifier). The reintroduction of tracking has raised concerns among users who value their privacy and are wary of how their data is being used.
Understanding IFA: Identifier for Advertisers
iOS 6 is apparently using something called IFA or ‘Identifier for Advertisers’, to track iPhone users. The IFA is a unique identifier assigned to each device, which allows advertisers to track user behavior across different apps and websites. This tracking is switched on by default in iOS, although it can be turned off on your iPhone. The IFA is designed to be a more privacy-friendly alternative to the UDID, as it can be reset by the user and does not provide personally identifiable information. However, the fact that it is enabled by default has led to concerns about user consent and transparency.
The use of IFA allows advertisers to deliver more targeted ads to users, which can be beneficial for both advertisers and consumers. Advertisers can reach their desired audience more effectively, while users may see ads that are more relevant to their interests. However, this comes at the cost of user privacy, as it involves tracking user behavior and preferences.
How to Turn Off IFA Tracking
In order to turn this IFA tracking off on your iPhone, you need to go to the settings menu on your device. Here are the steps to follow:
1. Open the Settings app on your iPhone.
2. Navigate to General > About.
3. Scroll down to the Advertising section.
4. Set your device to ‘Limit Ad Tracking’.
By enabling ‘Limit Ad Tracking’, you can prevent advertisers from using the IFA to track your activity. This setting does not completely eliminate ads, but it does reduce the amount of data collected about your behavior, making the ads you see less targeted.
The introduction of IFA tracking in iOS 6 has sparked a debate about the balance between user privacy and the benefits of targeted advertising. While some users appreciate the relevance of targeted ads, others are uncomfortable with the idea of being tracked without their explicit consent. Apple has attempted to address these concerns by providing the option to limit ad tracking, but the default setting of enabling tracking has left some users feeling uneasy.
In conclusion, while iOS 6 brings many new features and improvements, the reintroduction of tracking through IFA has raised important questions about user privacy and consent. It is crucial for users to be aware of how their data is being used and to take control of their privacy settings. By understanding and managing the tracking options available on their devices, users can make informed decisions about their privacy and the type of ads they see.
Source Gizmodo
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