According to a recent report, Apple has been in talks with a number of Swiss watchmakers over the Apple iWatch, although it would appear that some of them are not interested in working with Apple.
According to the Financial Times, Apple have been in talks with various Swiss watchmakers, and the CEO of Swatch, Nick Hayek told the publication that they are not interested in working with smart watch makers.
“We have been in discussions – not ever initiated by us – with practically all players in smart wearables up until today,” Swatch chief executive Nick Hayek told the Financial Times. “However, we see no reason why we should enter into any partnership agreement.”
Apple have also apparently approached Luxury Swiss watchmaker LVMH, who make popular watches like Hublot, Tag Heuer, Zenith and more, and the company’s president Jean-Claude Biver had the following to say about Apple.
“Apple has contacted some of my employees – I saw the emails personally,” Mr Biver told a Swiss publication, claiming that all those who had been contacted refused the iPhone maker’s advances.”
The Swiss watchmakers can obviously see no benefit for them to work with Apple on their smart watches, these companies sell expensive watches, and have done for years, the Swiss watchmaking industry is one that has always been resistant to change.
Apple are obviously looking to release the Apple iWatch with a design which is similar to traditional watches, Motorola recently announced the Motorola Moto 360, which features a round design like a normal watch (pictured above).
The Apple iWatch is expected to be launched in September, along with the new iPhone 6, as soon as we get some more information about the device, we will let you guys know.
Image Credit Gabor Balogh
Have a look at our Best Smartwatch 2014 guide for more information on the best smart watches available at the moment.